Chad grew up on a dairy farm in southern Wisconsin, where he and his four siblings learned the value of hard work at an early age. He applies that same work ethic as general manager at Home Instead Madison. In fact, his motto is a Vince Lombardi quote, “The only place success comes before work is in the dictionary.”
Chad is responsible for the overall business operations and loving culture at Home Instead Madison. This begins with a high-performing, loving team to provide support to clients and CAREGivers. Having direct accountability for the office support team, Chad daily mentors and coaches his team members toward growth and living love’s core attributes, as well as listens to their concerns, helps them overcome their challenges and sets them up for success. Chad not only provides day-to-day leadership for our support team but also manages overall CAREGiver recruitment and retention.
Within the Madison community, Chad helps position Home Instead as an industry leader and a valuable resource for families with aging loved ones, in turn driving our overall client prospecting and acquisition. As clients are identified, he and his team work closely with families to identify a care plan and the CAREGiver best suited to provide the highest level of care. He added, “It’s so rewarding to be able to help clients and their families in their everyday lives.”
Chad graduated from Arizona State University with a bachelor’s degree in business and communication. Following college, Chad eventually returned home to Wisconsin, where he has served in various management roles in staffing and the health care industry. His most-recent role prior to joining Home Instead in 2019 was serving as executive director for a 160-bed continuum care facility.
Chad and his wife, Rachel, have a daughter named Reese. They also enjoy being fur-parents to two chihuahuas, Maverick and Rocco. In his spare time, Chad loves to boat, travel, play sports and spend time with his family. He is a huge fan of the Green Bay Packers and Wisconsin Badgers.
Tim embodies dedication. His track record is a testament to that. Following his graduation from Iowa’s Central College — with a degree in business management — Tim served large retailers for many years, many of them in management positions. And after 15 years with Kmart and 10 years with Kohl’s, Tim was ready for an opportunity to make a difference through is work.
He admittedly found Home Instead by accident. And he hasn’t looked back.
Today, Tim serves as Home Care Consultant. It’s a role that offers him the opportunity to advocate for Home Instead by conducting in-home care consultations with inquiring clients, and then customizing a care plan to their unique life situations. Those care plans, in turn, are expertly matched with the best CAREGiver for the job, based on needs, personality types, availability, skills and more.
Tim also establishes meaningful relationships with local referrers, such as rehab centers, nursing facilities and hospitals, and educates those potential partners about our services so that, together, we can better serve our growing senior population. These responsibilities are a great fit for Tim, who finds enjoyment in meeting and working with people, from prospective clients to industry peers, on a daily basis.
Outside of work, Tim enjoys listening to classic rock; attending musicals and plays; learning about his family history; spending time in the great outdoors, including camping and fishing; and watching sports, including his beloved Kansas City Royals. He’s also passionate about volunteerism for the East Madison/Monona Senior Coalition, his church and more. Tim has been married to his wife, Lisa, for 21+ years; together, they have three children.
Chaz’s first experience working with seniors happened 20 years ago, when she volunteered for Meals On Wheels in her community. From that day forward, her real passion has been helping seniors.
It was that passion that led her to become a Home Instead CAREGiver in March 2015, prompting a move to the city of Madison. At the time, she was seeking a position that offered flexibility and secondary income, and that allowed her to care for seniors. In an instant, Chaz was a believer in the Home Instead culture. You could say that she found a home at Home Instead.
A few short years later, Chaz decided that she wanted to expand her role by supporting other CAREGivers. She earned a degree in business management and is now helping CAREGivers provide high levels of care, while, at the same time, helping seniors “age in place.” Now as CAREGiver Manager, Chaz seeks to ensure that our CAREGivers have long-term Home Instead experiences that are equally fulfilling and rewarding. She listens to their concerns, seeks to understand their challenges and needs, and works to create solutions that set CAREGivers up for success. She also plays a pivotal role in engagement and retention by facilitating CAREGiver events and other programming.
Beyond retention, Chaz’s efforts support Home Instead’s quality-assurance standards. Through performance-driven reviews, ongoing training opportunities, and one-on-one coaching at the office and in the field, Chaz engages with CAREGivers with a continuous-improvement mindset.
Outside of work, Chaz enjoys rooting for the Chicago Bears, adventuring with her three teenagers and vacationing to beach-filled destinations. Wherever her journeys take her, Chaz takes Love (v) with her. To her, Love (v) “is a compass used to navigate through life’s daily challenges, both at work and at home.”
Rosemary has always had a passion for helping people. In fact, she graduated with a degree in counseling for those struggling with alcohol and other drug addictions. Combined with her passion for helping, Rosemary loves working with seniors, having served in the home care industry for 15 years.
In her current role, Rosemary has an opportunity to combine both interests by helping seniors. She makes it her mission every day to help meet the care needs of our clients and, in doing so, ensure that seniors in our communities enjoy the independence and freedom of staying in their homes.
First, she goes to great lengths to understand each client’s customized care plan. Then, she matches the right CAREGiver to a specific client. As a follow-up, Rosemary stays abreast of each client’s care plan and daily manages each CAREGiver’s schedule so that success is sustained and relationships are maintained.
Rosemary also manages communications with CAREGivers regarding changes and updates to their clients’ care plans. She conducts home visits and quality-assurance outreach to review and address concerns over client care needs.
Whatever she’s doing, Rosemary strives to maintain humility and forgiveness in everything; in fact, to her, that’s what Love (v) means. She fills her free time with gardening, listening to music and antique shopping.
As Staff Coordinator, Victoria is responsible for setting each CAREGiver up for success, and, in doing so, she ensures that each client receives quality attention and care. She does this by matching each CAREGiver with the right client, based on personality type, availability and more. She also ensures that the CAREGiver is expertly suited to meet the care needs of each client’s unique needs.
To fill this highly important role, Victoria uses her friendly, outgoing personality to engage with CAREGivers on an individual basis and develop meaningful professional relationships. As a liaison and main point of contact, she supports our CAREGivers by diligently listening to them; understanding their concerns; and satisfying their scheduling needs, even as situations change.
Prior to Staff Coordinator, Victoria served as the First Impression Specialist at our office. In Victoria’s words, being a First Impression Specialist was such a privilege because she served as the initial face and voice for office visitors, from CAREGivers to clients. This opportunity enabled her to form rock-solid relationships with CAREGivers as well as extend the “Home Instead welcome” to all guests and visitors.
Even earlier, Victoria was a Home Instead CAREGiver, as she has a deep history in in-home senior care. From caregiving to administrative support, Victoria's experiences have provided a well-rounded foundation of knowledge and understanding of the home-care industry. According to Victoria, “Seeing Home Instead through both administrative and CAREGiver lenses positions me to help people and gives me greater insight into the mechanics of the operation.”
Victoria possesses a Master of Science degree in educational leadership and policy analysis, along with a vast background in in-home senior care. In her spare time, Victoria tries to live her life by The Golden Rule, whether she’s traveling to her preferred vacation spots — Jeungpyeong in Korea or New Town in Wales — or participating in her favorite activities: shopping, watching Korean dramas, or delighting in Jja jang myun (Korean dish) or Jolof rice (Nigerian food). In fact, to her, Love (v) means, “God is love, and, in everything I do, I try to do so with godly love and compassion toward others.”
Nancy is our evening and weekend staff coordinator supervisor. She ensures that a Home Instead Senior Care representative is available 24 hours a day, 7 days a week. Nancy can provide you with information on our services, maintain schedules and assist with any after-hour emergencies that may arise.
As our Corporate Chaplain, Sheldon serves as, what he calls, “an emotional and spiritual first responder.” His primary responsibilities include encouraging the weary, providing care sessions for the discouraged, and reinforcing
Love (v) with
our CAREGivers and
When asked what Love (v) means to him, Sheldon said, “Love (v) is not about what you get to receive but about what you get to give. It’s about living your life and following the model given to us by the greatest Love (v) teacher who ever lived …” To that point, Sheldon cited John 15:13: “Greater love has no one than this: to lay down his life for his friends.”
In addition to advocating Love (v) to others, Sheldon walks the walk. He outwardly displays our eight Attributes of Love (v) in his daily interactions with our CAREGivers and support staff, who are invited and encouraged to reach out to him to discuss personal and professional matters that may be weighing on their hearts and minds, from marital issues and financial matters to workplace conflicts and even the loss of a client.
Sheldon comes to Home Instead with 25+ years of experience in the pastoral ministry, most recently serving at a local church in De Pere, Wis. He and his wife have two grown children, both of whom live out of state pursuing burgeoning careers. In their free time, Sheldon and his wife enjoy spending time together outdoors and staying active; in fact, Sheldon has competed in 12 marathons … and counting!
Janis loves people and, for as long as she can remember, has been providing care for others. Even as a child, she jumped in and assumed the role of caregiver, poised and mature beyond her years. She vividly recalls the first time someone said to her, “I could never do what you do!” At that moment, Janis knew she was destined for a purposeful calling.
As a teacher, Janis found ways to apply that purpose to her professional life. Today as Corporate Trainer for We Care Senior Care, Janis designs and leads new-hire orientation for CAREGivers so that they are equipped with the proper tools and information to, in turn, care for others.
Janis believes so strongly in being a resource for our CAREGivers because she understands the importance of their role in the life of a senior. She’s innately a caregiver, meaning she naturally relates to our CAREGivers with empathy, concern and a listening ear.
By tuning in to what CAREGivers are saying, Janis connects with CAREGivers on an individual level, encourages them to share their experiences and uncovers their greatest challenges. She leverages the latter as an opportunity to ensure that our training program is meeting our CAREGivers’ needs, as well as identifies future training, re-education and ongoing development programming.
At home, Janis enjoys sewing and alterations; fishing; teaching children’s ministry; and just spending time with family, including her children and grandchildren. She has been married to her husband, Jim, for 45 years.
Anyone who comes across Carrie will tell you that she’s all smiles. In fact, her laughter is downright contagious. Through these simple characteristics, Carrie impacts her neighbors on a daily basis.
In fact, making an impact is what drew her to Home Instead. She said, “I get to make a difference and put my faith in action here by motivating and empowering our senior clients to be the best versions of themselves.” And, to her, that’s the very essence of Love (v).
As our RN Case Manager, Carrie acts as our nurse liaison and medical expert, assisting our administrative staff with home-care recommendations and solutions as clients’ needs change. She also champions our Quality Assurance program by visiting client homes and following up with CAREGivers and clients’ families to ensure we are meeting — and exceeding — expectations. The dialogue with CAREGivers, clients and clients’ families enables Carrie to facilitate educational opportunities, including training development for our CAREGivers and administrative staff as well as thought leadership within the communities we serve.
Carrie brings to Home Instead vast experiences in health care. She possesses a double major in nursing and gerontology, which propelled her to 25+ years in the industry, from nursing and assisted-living facilities to home health care and nursing education. She even has seven years of resident experience working in an advanced cognitive wing of a senior nursing facility.
In her free time, Carrie acts as a part-time nursing educator with a local technical college’s CNA training program. At home, Carrie enjoys the thrill of cruising the open road, in the family’s vintage convertible. She also enjoys swimming, listening to music, and spending time with her family and pets. She and her husband, Nick, have been married for 23+ years and have a son, Caleb.
Chris is a “people person.” His role has a major emphasis on working with other key team members to attract, train, retain and engage top talent that can further our mission in the marketplace.
In his current role, Chris applies best practices to create HR policies and procedures, including worker’s compensation management, benefits strategy and administration, and risk and legal compliance for CAREGivers and administrative team members. He also collaborates on a corporate recruitment and retention strategies, helping to attract the best and brightest professionals to our caring staff as well as ensuring they are engaged throughout their Home Instead experience.
Chris brings a wealth of well-rounded experience, having worked in a variety of functions prior to Home Instead, including account manager, project manager, sales, branch manager and, most recently, director of human resources.
Outside of Home Instead, Chris loves spending time with his son. Together, they adventure in the great outdoors; in fact, you can often find Chris fishing on the mighty Wisconsin waterways or, when he has more time, at his favorite vacation spot: Lake of the Woods in Canada. Chris’ seafaring ways run so deep that he actually possesses a Great Lakes captain’s license!
Heather’s favorite song is “What a Wonderful World.” In many ways, that Louis Armstrong classic is a fitting tribute to the way Heather approaches work and life: to see and appreciate the beauty that’s all around us.
At We Care Senior Care (dba Home Instead Senior Care), Heather finds joy in simply being able to serve her fellow colleagues, making her an ideal fit for the Home Instead culture and our Human Resources team. In her role since spring 2018, Heather provides administrative and technical support for the day-to-day HR functions, including administering employee benefits; assisting with employee relations issues; aiding in recruitment, hiring and onboarding; and creating, implementing and maintaining departmental standard operating procedures.
Through those corporate programs and processes, Heather, in turn, ensures that our company has the right people in place to spread love and that our people have the right resources to best serve our clients. What a wonderful responsibility and privilege to be able to make a positive difference in the lives of others! Heather said, “Love, as a verb, means to give 100% of yourself to spread compassion and kindness to every person, in every interaction.”
Heather has a loving husband of 21+ years, two sons and a pet dog. Together, they camp, fish and hike. Heather also enjoys reading and crafts.
Stacey’s favorite quote is, “Great success often starts from a tiny beginning …” When Stacey joined the Home Instead team in 2015, she filled a great need within our growing organization. From day one as an Accounting Specialist, she started creating her own success. In a short time, she had positioned herself as a subject matter expert on all things accounting, and, over time, she took on additional projects and responsibilities. Her hard work paid off because, in 2018, she was promoted to Corporate Controller.
As Controller, Stacey — together with her team — supports all We Care Senior Care (dba Home Instead Senior Care) locations. She is responsible for providing leadership for our accounting support staff and manages our invoicing, managed-care billing, payroll and internal audits. Possessing a bachelor’s degree in accounting from Lakeland University, Stacey also serves as treasurer for the Willowdale Auxiliary, a local nonprofit organization.
In her free time, Stacey enjoys reading; bow hunting; Nascar; and watching her two children — Nathan and Autumn — play baseball and softball, respectively. She and her husband, Jesse, have been together since their junior year in high school, having been married for 18 years.
Annie joined Home Instead in 2016, proving to be an ideal fit for an accounting role because she enjoys problem-solving and achieving measurable results.
As Accounting Analyst on the Corporate team, Annie supports all five We Care Senior Care (dba Home Instead Senior Care) locations: Appleton, Cedarburg, Green Bay, Madison and Sheboygan. She does this by creating and communicating timely, relevant, performance-driven data reports at the company and franchise levels. She also seeks ways to streamline our billing and payroll through efficient processes.
Beyond her niche accounting role, Annie is a perfect fit for Home Instead because she finds joy in making a difference. Every day, she seeks new ways to lend a helping hand to those around her, as well as humbly support each office and provide them with the resources necessary for success.
In that light, Annie commented, “We put our best foot forward every day to support and encourage our clients, CAREGivers and administrative team members with love. This idea to serve with love is foundational to our company; it starts with our CEO — God — who displayed the ultimate sacrifice.”
Annie and her husband, Paul, have been married for eight years and have two children, Dominic and William. Her hobbies include cooking, camping and hunting. Annie has an associate degree in accounting and another in visual communications, with an emphasis in graphic design.
Hannah joined We Care Senior Care (dba Home Instead Senior Care) in the summer of 2018. As part of our corporate support team, Hannah assists with payroll, billing and Long-Term Care Insurance.
In addition to her accounting background (and her passion for all things Microsoft Excel!), Hannah brings to our team a background in senior caregiving. That experience has instilled in her the belief that everyone deserves to be treated with love and kindness; in fact, to Hannah, that's exactly what Love (v) means!
Hannah possesses an associate's degree in accounting from Northeast Wisconsin Technical College. In her free time, she enjoys hunting, fishing and kayaking in the great Wisconsin outdoors. She also enjoys vacationing in Eagle River, Wisconsin, as well as relaxing with a good movie; in fact, her personal motto stems from the classic tale Forest Gump: "Life is like a box of chocolates. You never know what you're going to get."
Cory has a unique role at Home Instead: telling stories. Your story.
By connecting with CAREGivers and clients alike, he is building a vast library of collective stories that we can share with our communities and even the world (coincidentally, Cory worked in a library while in college).
Cory's storytelling experience stems from 15+ years in marketing, advertising and — his "bread and butter" — communications. In fact, prior to receiving a master's degree in history, Cory earned a bachelor's degree in English, having enjoyed studying the written language as well as classic literature, from prose to poetry.
When Cory isn't telling stories for a living, he's telling them around the campfire at home. That's because he enjoys spending time in the backyard (in the warmer months, of course) with his wife, Cavalier King Charles Spaniel, and the vast company of mosquitoes. In addition to storyteller, he also goes by avid sports fan, reader, HGTV junkie, food lover, #1 uncle and exerciser.
James has been with We Care Senior Care (dba Home Instead Senior Care) for 12 years, having served as Business Director, Controller and Finance Director. In his current role as Vice President of Finance, James has direct responsibility for our corporate accounting, payroll, human resources and information technology teams, systems and processes.
While his responsibilities might seem highly complex, James sees his role in simpler terms: It’s a tremendous opportunity to serve and influence others and, as a company, to make a meaningful impact in our communities and to our seniors. That viewpoint aligns with We Care Senior Care’s belief that love is a verb, a way of life, something that requires action and application. James said, “Love (v) is the main reason I work here. It has been life changing, both personally and professionally, and it has made me a better leader, husband, father and friend.”
When James isn’t in the office, you can find him spending time with his children, Kendall and Keegan, as well as his wife (and childhood sweetheart), Michelle. As a family, they’re big fans of spending time at home or vacationing in the Northwoods of Wisconsin, where they can be seen boating and enjoying all things outdoors. James is also the treasurer for a local nonprofit organization Challenge the Outdoors. James possesses a BBA in accounting, finance and marketing from the University of Wisconsin–Madison.
Jason is an ordained minister, believing wholeheartedly in the role of faith in life. He is also a natural-born salesperson, having success in the field as early as college.
When We Care Senior Care (dba Home Instead Senior Care) came calling in 2015, it was an ideally blended opportunity for Jason. As General Manager of our Madison location, Jason has a unique opportunity to apply his passion for sales at a faith-based organization. Over the years that followed, Jason helped put the Madison location on a course toward growth and sustained success.
In 2018, Jason accepted another challenge, filling the newly created role of Vice President of Sales, which paved the way for a new General Manager to fill his shoes at the Madison branch. In his new role, Jason has responsibility for the top and bottom line revenues of each of the six We Care Senior Care offices — Appleton, Cedarburg, Green Bay, Madison, Racine and Sheboygan — but he sees it as an opportunity to serve others.
As a servant leader, Jason seeks to apply selflessness and to put love into action with his teammates and neighbors. Putting others' needs first is a mindset that stems from his personal motto borrowed from Micah 6:8, "... What does the LORD require of you but to do justice, and to love kindness, and to walk humbly with your God?"
Jason and his wife Liz — high-school sweethearts! — have three children together and are actively involved in their local church.
Shana has an instinct to ask the right questions. That’s because she wants to better understand the why and begin exploring ways to make things better, simpler and more efficient.
So it’s no surprise that, after assuming the role of General Manager at Home Instead Green Bay and Sturgeon Bay in June 2017, Shana immediately began implementing process and procedural improvements. She also instilled a continuous-improvement mindset within her Home Instead team. That mindset played a role in the Green Bay/Sturgeon Bay branch experiencing tremendous growth, even performing among the top-10 Home Instead franchises in the U.S.
As a result of her performance success, Shana assumed the role of Vice President, Operations in November 2018 and began leading our local franchise system, consisting of Appleton/Oshkosh, Cedarburg, Green Bay/Sturgeon Bay, Racine/Kenosha, Sheboygan/Manitowoc and Madison. In her new role, Shana applies her process improvement strategies holistically to benefit all five branches.
Shana fills her personal life with volunteerism at the Caregiver Coalition of Brown County. That’s because she firmly believes that love must be accompanied by action, and she sees each day as an opportunity to impact the lives of others by serving as a testament to Love (v) in word and deed. Her home life consists of watching her daughter’s sporting events, scrapbooking, painting, gardening, traveling and staying active by walking. She’s also an avid DIYer — something born from her innate ability to seek opportunities for improvement.
Prior to Home Instead, Albert filled a variety of leadership, sales and marketing roles. Most recently, he served as Executive Director of ERP Implementation at U.S. AutoForce, General Manager of U.S. Lubricants and General Manager of Design Air — all divisions of U.S. Venture. Prior to U.S Venture, Albert held key positions at Appvion, Inc. for more than 21 years.
In his current role, Albert has the strategic responsibility of leading us on a path of sustained success as well as increased growth through innovation, client acquisition and footprint expansion. While achieving those results is important, Albert believes that fostering a positive culture at Home Instead — rooted in our mission “to teach others about Love (v)” — is paramount. When carried out, our mission can extend from our offices to our clients and into our communities.
Sharing God’s love is personal to Albert, who believes that “God created us to love Him and others.” Albert is active as governing board elder at Appleton Alliance Church and board member at Hope Clinic & Care Center in Appleton. He and his wife, Debbie, enjoy mentoring and serving others, including pre-marriage counseling and marriage mentoring.
In his free time, Albert likes being outdoors and spending time with his three married children and six grandchildren. He possesses a bachelor’s degree in mineral economics from The Pennsylvania State University and a certificate of business management from the Kellogg Management Institute at Northwestern University.
The caregiver that has been working for my mother is phenomenal. She is extremely dedicated and caring.
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