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Our Team

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At Your Service 24/7 in Madison, WI

Welcome, from your Madison and Dane County area office staff. We are your trusted provider for in home care services to seniors in the Madison area. Our senior care services can assist you or your loved one with homemaker tasks (cleaning, laundry, errands, etc), hands on personal cares (bathing, ambulation, grooming, etc), dementia and Alzheimer's care and many other home care services.

We place a high priority on matching our CAREGivers with the client. We believe that relationships based on trust must be established. The bond that develops is one that fosters independence, provides engagement, promotes well-being, and supports the senior's needs with dignity.

When you're ready for help, our trusted staff is on call 24 hours per day, 7 days per week to quickly answer your questions and accommodate your senior services needs. We offer a free Care Consultation to determine you or your loved ones home care needs. Then, with over 100 CAREGivers on staff (not pictured!) and the information gathered during the Care Consultation, we'll find the right CAREGiver for you and make the perfect match!​


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James Nooyen - Finance Director

James Nooyen - Finance Director

As the Finance Director, James has responsibility for overseeing the company's Corporate Finance, Accounting and Human Resources departments. This includes overseeing company financials, data analytics, risk management, business insurance, benefits, contracts and vendor relationships.


Jason Hiles - General Manager

Jason Hiles - General Manager

Jason not only provides day-to-day leadership for our administrative staff and our CAREGivers, but he also works closely with families to provide the highest quality care for their loved ones.  Together, Jason and his team uphold our core value of Love (v.), and demonstrate our core purpose of teaching others about Love (v.), while living our 8 attributes: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment.  


Tim Francis - Home Care Consultant

Tim Francis - Home Care Consultant

Tim is the face of Home Instead Senior Care in the community. He will keep you updated on Home Instead Senior Care, and ensure that you have the appropriate resources available to share. Tim will work with you or your staff to make sure that you are educated about Home Instead Senior Care services and the solutions we provide.

Tim is also responsible for conducting free care consultations for new or potential clients. The purpose of the care consultation is to discuss home care and service care needs, routines, likes, dislikes, challenges, etc. Then, Tim will take the information gathered during your discussion and create a custom care plan that will be used to create schedules and assist in finding the perfect CAREGiver.


Chastidy Shrum - Recruiter

Chastidy Shrum - Recruiter

Chastidy is always on the lookout for people with the compassion and proper attitude to be an excellent CAREGiver.

She is responsible for hiring and retaining a quality team of local Madison CAREGivers. Then she works with the rest of the staff to ensure their experience of caregiving is a fulfilling one. Chastidy would love to talk to you today.


Rosemary Fath - Staff Coordinator

Rosemary Fath - Staff Coordinator

Rosemary coordinates and maintains schedules for our clients and CAREGivers. She's responsible for matching the needs of our clients with the personalities and talents of our professional CAREGivers.

Rosemary works dilgently to make sure that your scheduling needs are met even as a care plan changes over time.  Prior to being the Staff Coordinator, Rosemary was a CAREGiver with Home Instead Senior Care for seven years.


Ashley Kettner - Staff Coordinator

Ashley Kettner - Staff Coordinator

Together with Rosemary, Ashley ensures that our clients' and CAREGivers' schedules are properly coordinated and maintained. As our clients' needs change over time, she adapts the scheduling needs in a way that suits each client. Ashley also makes sure that clients are paired with professional CAREGivers who match their specialized needs, situations and personalities. Prior to becoming a staff coordinator, Ashley served as a First Impression Specialist at the Madison location.


Victoria Olubiyi - First Impression Specialist

Victoria Olubiyi - First Impression Specialist

Victoria is typically the voice you hear on the telephone and the face you see when you walk into our Madison office. Her goal is to make your initial experience and each experience afterwards a positive, warm and homey experience. She'll top it off by offering you a fresh cup of coffee, beverage or a warm chocolate chip cookie.​​


Janis Robertson - Corporate Trainer

Janis Robertson - Corporate Trainer

Part of our corporate staff, Janis designs and conducts training and development programs to improve individual and organizational performance. She also partners with all staff members to analyze training needs for future program development.


Chris Ciechanowski - Human Resources Manager

Chris Ciechanowski - Human Resources Manager

Chris is a “people person.” His role has a major emphasis on working with other key team members to attract, train, retain and engage top talent that can further our mission in the marketplace.

In his current role, Chris applies best practices to create HR policies and procedures, including worker’s compensation management, benefits strategy and administration, and risk and legal compliance for CAREGivers and administrative team members. He also collaborates on a corporate recruitment and retention strategies, helping to attract the best and brightest professionals to our caring staff as well as ensuring they are engaged throughout their Home Instead experience.

Chris brings a wealth of well-rounded experience, having worked in a variety of functions prior to Home Instead, including account manager, project manager, sales, branch manager and, most recently, director of human resources.

Outside of Home Instead, Chris loves spending time with his son. Together, they adventure in the great outdoors; in fact, you can often find Chris fishing on the mighty Wisconsin waterways or, when he has more time, at his favorite vacation spot: Lake of the Woods in Canada. Chris’ seafaring ways run so deep that he actually possesses a Great Lakes captain’s license!


Heather King - Human Resources Coordinator

Heather King - Human Resources Coordinator

Stacey Born - Accounting Specialist

Stacey Born - Accounting Specialist

Part of our corporate team, Stacey performs a variety of duties associated with client billing, payroll, accounts payable and accounts receivable. Additionally, Stacey has responsibility for general accounting and monthly reporting.


Annie Last - Accounting Assistant

Annie Last - Accounting Assistant

Part of our corporate office, Annie provides support to the accounting/finance team with billing, receivables, data gathering/reporting, workflow process improvements and payroll tasks.​


Ashley Sand - Corporate Assistant

Ashley Sand - Corporate Assistant

Ashley works as part of our corporate team and supports a variety of functions, including data entry and reporting. She also works with many accounting related activities, as well as prepping for semi-monthly billing and retreiving and sorting mail.


Cory Grassell - Digital Marketing Manager

Cory Grassell - Digital Marketing Manager

Cory has a unique role at Home Instead: telling stories. Your story.

By connecting with CAREGivers and clients alike, he is building a vast library of collective stories that we can share with our communities and even the world (coincidentally, Cory worked in a library while in college).

Cory's storytelling experience stems from 15+ years in marketing, advertising and  his "bread and butter"  communications. In fact, prior to receiving a master's degree in history, Cory earned a bachelor's degree in English, having enjoyed studying the written language as well as classic literature, from prose to poetry.

When Cory isn't telling stories for a living, he's telling them around the campfire at home. That's because he enjoys spending time in the backyard (in the warmer months, of course) with his wife, Cavalier King Charles Spaniel, and the vast company of mosquitoes. In addition to storyteller, he also goes by avid sports fan, reader, HGTV junkie, food lover, #1 uncle and exerciser.


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