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Dubuque and surrounding Tri-State area

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Seniors' Economic Struggles Continue This Holiday; Santa Program Provides Assistance

With Home Instead Senior Care of Dubuque IA, you can help brighten the life of a senior this holiday season.
Be a Santa to a Senior this holiday season.

Be a Santa to a Senior®, the popular campaign that has delivered 1.5 million gifts to needy seniors throughout North America during the past seven years, again is helping older adults cope in tough economic times.

The area office of the Home Instead Senior Care® network, the world's largest provider of non-medical in-home care and companionship services for older adults, has partnered with several local senior-care agencies and retailers to provide gifts and companionship to seniors who otherwise might not receive either this holiday season.

"Many older adults continue to struggle in a down economy, particularly those who live alone with no family nearby to help provide resources," said Bob Stricker, owner of the Home Instead Senior Care office serving Dubuque, Delaware, Jackson and Clayton Counties in Iowa, Jo Daviess County in Ill., and Grant County in Wisc. Seniors have faced a trying year amid the threat of Social Security payment delays as part of the debt-ceiling debate. What's more, seniors have lost almost one-third (32 percent) of their buying power since 2000, according to the Annual Survey of Senior Costs from The Senior Citizens League (TSCL).

That's where Be a Santa to a Senior can help. Before the holiday season, the participating local nonprofit organizations will identify needy and isolated seniors and provide those names to the local Home Instead Senior Care office. Christmas trees, which will be at area retail locations from Nov. 1 through Dec. 20, will feature ornaments with the first names only of the seniors and their gift requests (see complete list of retail locations below).

Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to the store, along with the ornament attached. "We hope holiday shoppers will open their hearts to those seniors who have given so much to make our community a better place," Stricker said.

For more information about the program, visit

Kmart - 2600 Dodge Street
Walgreens - 2260 JFK Road
Walgreens - 55 JFK
Walgreens - 345 E. 20th Street

RaCom Community Credit Union - 1314 9th St. South East
Pamida - 1201 12th Avenue SE

Editor's Note: For more information, or to arrange photos, contact Bob Stricker at 563-585-1409.

Home Instead Senior Care® of Dubuque, IA is part of the Home Instead Senior Care network, the world's largest provider of non-medical in-home care services for seniors, with more than 900 independently owned and operated franchises throughout the country. The Dubuque location serves the areas of Dubuque, Delaware, Jackson and Clayton Counties in Iowa, Jo Daviess County in Illinois, and Grant County in Wisconsin. The Home Instead Senior Care network provides basic support services – activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. At Home Instead Senior Care, we provide superior quality service that enhances the lives of seniors in the Dubuque area.