Traditionally, when we think of the colors of October, our minds go to the rich oranges and reds of fall, but thanks to the enormous success of breast cancer awareness organizations over the past 30 years or so, we now often also think pink.
Organizations like Susan G. Komen, and local and global women's health initiatives, have raised billions of dollars annually for breast cancer research, inspired countless women to get screened early and often, and transformed something that was once discussed in hushed tones to an international conversation.
But we're not there yet. More than 40,000 U.S. women still die every year from breast cancer and, according to this article, despite all that money being raised, strategies for preventing the disease have received inadequate attention and funding.
While the so-called Pinktober is a great thing, it's also important to keep brushing up on the facts about breast cancer and focus on a 2020 deadline for a cure. Or, as Fran Visco, president of the National Breast Cancer Coalition, puts it, "We have to stop celebrating breast cancer awareness months and begin pushing for the end."
For more information about Breast Cancer Deadline 2020, please click here. For more information about caring for yourself so you can better care for others, please contact us today.
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