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General Manager

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Job Description

Our Mission:

To honor God in all we do

To treat each other with dignity and respect

To encourage growth in ourselves and others

To build value in our service to others

Home Instead Senior Care–the leading non-medical home care company in North America, is seeking an extraordinary individual for the position of Marketing Manager. This person must be committed to the values incorporated in our mission statement and be able to coordinate all sales and marketing activities with excellence. The Marketing Manager would also coach and direct four other individuals in the sales & marketing department.

Home Instead Senior Care provides non-medical home care to assist seniors to live and flourish independently in wherever they call home. We believe that the seniors in this age group are remarkable in the what they have accomplished during their lifetime and they deserve respect, dignity and the right to live as independently as possible the rest of their lives. We have wonderful caregivers that provide companionship, personal care, meal preparation, light housekeeping, laundry, errands, incidental transportation and more. Our marketing department is the link between everyone from Home Instead Senior Care that works to provide these services and the community.

Job experience required:

  • 10 years of sales and marketing experience
  • 5 years of management experience

Job qualifications preferred:

  • Degree in Marketing
  • Sales & marketing experience in the health care provider industry
  • Experience managing 4 or more people
  • Experience working in an office with multiple departments that required interaction with other departments
  • Personal qualifications:
  • Honesty & integrity
  • Loyalty
  • Professionalism
  • Self-starter, self-motivated
  • Ability to commit to company mission
  • Creative thinker
  • Great communicator
  • Boldness with humility
  • Perseverance
  • Great organizational skills
  • Multi-tasked
  • Superior computer skills
  • Proficient in navigating/managing social media and other web applications

Basic job responsibilities:

  • Develop yearly Strategic Marketing Plan and provide ongoing coaching to the marketing team in order to meet the plan’s monthly and quarterly campaign goals.
  • Build relationships with local senior care industry and healthcare professionals through business to business (B2B) networking.
  • Oversee all PR campaigns and advertising, developing ongoing relationships with local media outlets, conducting TV and radio interviews.
  • Update company website and manage social media platforms.
  • Design, write and edit local and state digital and print advertising.
  • Build brand awareness through B2B networking, online and print campaigns and creating unique opportunities for local community involvement.
  • Speak to local families about Home Instead Senior Care services over the phone and in person.
  • Provide educational presentations relating to caring for senior to RPN’s, community groups, and families.
  • Complete assessments with clients to develop a detailed plan of care and successfully convert prospects into new clients.
  • Coordinate flow of information between marketing dept. and other depts in the office.
  • Provide ongoing quarterly sales training for key players in order to improve sales performance and meet strategic goals.


  • Competitive base salary
  • Achievable bonus and incentive plans
  • Generous PTO plan
  • Health Insurance

If you think you would enjoy being a part of our team please respond by sending your resume and a paragraph on why this position appeals to you and what makes you think you could excel in this position. We will review the responses and contact viable candidates within a week.

Job Type: Full-time

Salary: $60,000.00 to $80,000.00 /year

Each Home Instead franchise is independently owned and operated.

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