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Advisory Board

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Steve Nooyen
Franchise Owner & Advisory Board Chair
We Care Senior Care, Inc. (dba Home Instead Senior Care)

In January 1997, Steve opened the Green Bay-area Home Instead Senior Care franchise — the first in the state of Wisconsin — followed by the Appleton/Oshkosh-area franchise in 1998. Steve then added the Cedarburg franchise in 2008, Madison in 2013, Sheboygan/Manitowoc in 2017 and Racine/Kenosha in 2019. This group of Home Instead franchises is among the highest performing of the more than 600 North American franchise groups.

Steve formed the We Care Senior Care Advisory Board in 2013 to focus on big-picture, organizational and strategic opportunities for the company. It also provides critical feedback to the company president — a position Steve held until May 2015, before departing the day-to-day operations to focus on nonprofit programs for disabled hunters and anglers, including Wheelchair Whitetails, LLC and The Fishing Hole, LLC. Steve remains the 100% owner of We Care Senior Care, Inc.

Roger Baumgart
CEO Emeritus

An integral part of the Advisory Board since its inception in 2013, Roger rose to CEO of Home Instead, Inc. and led its growth from fewer than 50 franchises to more than 600. He also helped expand it from a U.S. company to an international operation. Roger_Baumgart.jpg

Roger was at the table for virtually all critical, early-stage entrepreneurial decisions that paved the way to Home Instead becoming the leading provider of senior home care in the world. He now serves as executive director for the Home Instead Senior Care Foundation and runs the Global Strategy Council. Roger has worked with Steve on several system-wide initiatives over the years, including FEC.

Pete Hietpas
Owner & President

Nurses PRN is a professional health care staffing agency, specializing in RN, LPN and CNA services. It serves as a resource and advocate for nursing candidates, helping them find the perfect position, whether per diem, contract or permanent. Pete_Hietpas.jpg

With 20 years of experience in the industry, Pete has refined PRN’s business model to reflect the highest level of care and professionalism for nurses and facilities. To supplement his core business, Pete has purchased several competitors in strategic markets, acquired Valley Bay Therapy and started a home health care company.

Joe Toonen
Partner Emeritus
Grant Thornton

Founded in Chicago in 1924, Grant Thornton is one of the world’s leading organizations of independent audit, tax and advisory firms. Producing revenues in excess of $1.6 billion and operating 59 offices, Grant Thornton works with a broad range of dynamic publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations.

As a partner with Grant Thornton, Joe worked closely with hundreds of Wisconsin companies across a variety of industries, primarily in manufacturing, distribution, and food and beverage. Joe’s business experience includes acting as the lead client service partner for numerous clients, as well as serving as the primary business advisor to CEOs and boards of directors.

He has assisted clients with a variety of issues, including merger and acquisition strategies; due diligence and integration; exit strategies and positioning; transaction advisory services; operations and productivity improvement reviews; and audit and financial reporting.

Possessing more than 30 years of public accounting experience, Joe also served as the Wisconsin Consumer and Industrial Products practice leader and as board member for the Fox Cities YMCA and The Building for Kids.

Jeff Strenger

Jeff is an experienced leader who possesses more than 30 years of experience in strategic planning, acquisitions, supply chain management, operations and sales. Jeff_Strenger.jpg

Since 2012, he has served as president of Great Northern Laminations — a leading manufacturer of edge protection, with plants in Wisconsin, California, Oregon, Pennsylvania and Florida — and Great Northern Rollguard — the world's leading source for roll cradles. Both are business units within Great Northern Corporation and are based in Appleton, Wis. Other companies Jeff has served include Ariens, Pierce Manufacturing and John Deere, among others.

Jeff also serves on the steering committee for NEW Manufacturing Alliance and is a board member for Wisconsin Paper Group and New Hope Church. In the past, he served on the board for the Appleton YMCA, where he also volunteered for more than 25 years. Jeff’s experience also includes being a sponsor and advisor for the Wisconsin Family Business Forum and an appointed member of the Appleton Planning Commission.

Mike Vander Zanden
President & CEO

Since 2010, Mike Vander Zanden has filled the role of president and chief executive officer of Amerequip Corporation, located in Kiel, Wis. He has served Amerequip for more than 25 years in a variety of capacities, giving him a unique perspective on all facets of the business. Mike_Vander_Zanden.jpg

Amerequip provides engineering, manufacturing, paint and assembly services to OEMs, including John Deere, CAT, Mahindra, McNeilus and Toro. These brands operate within the commercial mowing, turf, light construction and industrial markets.

Possessing an industrial engineering degree from the University of Wisconsin–Stout, Mike is actively involved with numerous civic boards and regional non-governmental organizations (NGO).

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