Financial and online fraud against aging adults are now considered the "crimes of the century" by the National Council on Aging. Scammers often target seniors because of perceived accumulated wealth, and feel that seniors are less likely to report crimes due to fear of embarrassment.
In fact, a new survey[i] by Home Instead, Inc., franchisor of the Home Instead Senior Care® network of franchised businesses that provide in-home care services to seniors, found that two-thirds (67 percent) of U.S. seniors have been the victim or target of at least one common online scam or hack. In addition, more than a third (38 percent) report that someone has tried to scam them online, and 28 percent of surveyed seniors have mistakenly downloaded a computer virus.
Michael Kaiser, executive director of the National Cyber Security Alliance, explains that encouraging seniors to protect themselves online can go a long way in protecting sensitive identity and financial information. "Cybersecurity is about risk reduction. It's difficult to achieve perfect security. But you can help older adults work to make themselves a more difficult target," Kaiser said.
To help seniors understand their risks online and take steps to protect themselves, the Home Instead Senior Care network collaborated with the National Cyber Security Alliance to launch a new public education program, Protect Seniors Online, available at www.ProtectSeniorsOnline.com. The new program offers free resources and tips to help seniors understand how scammers operate, familiarize themselves with the most common senior scams and provides proactive steps seniors and caregivers can take to protect sensitive information. The resources include the online "Can You Spot an Online Scam?" quiz to test seniors' cyber security knowledge.
"For seniors, this is a time in their lives when they should be able to trust that their life's earnings are protected," said Martie Cruz, owner of the Home Instead Senior Care office serving the San Francisco Bay Area. "Unfortunately, we know there are people who violate this trust. That's why we are committed to helping seniors understand the ways they are at risk online and how to protect their information to reduce their chances of being scammed."
Research shows that more and more seniors are going online – and putting themselves at risk. According to Home Instead's survey, 97 percent of aging adults use the internet at least once a week. They most commonly use the internet for email, with 94 percent of seniors doing so weekly. Seniors also use the internet to manage finances, with 41 percent banking online and over a quarter (26 percent) paying bills online. Seniors are also active on social media, with 51 percent using Facebook or Twitter at least once a week. All that time online – coupled with what scammers view as perceived financial security and a trusting nature – can make seniors a primary target for scammers.
Seniors are encouraged to take the following precautions, compiled from the National Cyber Security Alliance, Stop Think and Connect and the Home Instead Senior Care network, to protect themselves online:
"Our hope is that by highlighting the ways scammers can gather sensitive information, and providing seniors with cybersecurity strategies they can implement themselves, we can help ensure their personal information, financial security and independence stay protected," explains Cruz.
Seniors can test their cybersecurity skills at "Can You Spot an Online Scam?" and view other program resources and tips at ProtectSeniorsOnline.com. Or, contact your local Home Instead Senior Care office at www.homeinstead.com/210.
Home Instead offers free monthly newsletters with tips and advice for caregivers of elderly loved ones.
Each Home Instead Senior Care franchise is independently owned and operated.