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serves Appleton, Combined Locks, Dale, Hortonville, Kaukauna, Little Chute, Neenah, Oshkosh, Shiocton, Black Creek, Freedom, Larsen, New London, Winneconne, Greenville, Medina, Seymour, Eureka, Kimberly, Omro, Menasha
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Our Team

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At Your Service 24/7 in Appleton, WI


The need for in-home senior care services doesn't always arise between 8:00 a.m. and 5:00 p.m. on a weekday. That's why our team stands ready to serve you any day of the week, at any hour of the day or night. You can always reach us by phone to set up home care for a family member.

We have come together as a group of dedicated professionals to deliver a home care solution that meets your needs. We employ trained, screened and bonded CAREGivers (not pictured) to serve your family's senior loved one with compassion and devotion.​​

Cheryl Smith - General Manager

Cheryl Smith - General Manager
Possessing more than 20 years of experience in sales, sales management and leadership development, Cheryl currently oversees our Appleton and Oshkosh locations. Prior to joining Home Instead, she served for 14 years as advertising sales manager at Gannett, where she built and led successful sales teams as well as orchestrated both in-field and -office training. This role, in particular, sparked in her a true passion for developing people and cultivating relationships with both internal and external customers.

Cheryl strives to help her team members reach their potential and strive for new heights. She does this by recognizing the unique qualities and strengths in each person and leveraging those traits of distinction to help people reach their goals. In addition, she fosters a learning and training environment to help teammates learn new skills, retain information and seek changes that can optimize their productivity, efficiencies and outcomes.

Cheryl not only provides day-to-day leadership for our administrative team but also manages overall CAREGiver recruitment and retention. An advocate of Love (v.), she believes that our CAREGivers are a true testament to living love every day and that they play a key role in improving the quality of life of our seniors.

Within the Fox Cities, she helps position Home Instead as an industry leader and a valuable resource for families with aging loved ones, in turn driving our overall client prospecting and acquisition. As clients are identified, Cheryl and her team work closely with families to identify a care plan and the CAREGiver best suited to provide the highest level of care. Her unique approach and tenacity to provide the best service are the reasons her team excels at Home Instead.

Originally from La Crosse, Cheryl attended the University of Wisconsin–Madison, having graduated with a bachelor’s degree in psychology.

Lynda Schneider - Home Care Consultant

Lynda Schneider - Home Care Consultant

Home care is a personal topic to Lynda. After an experience with her parents, she knew that Home Instead was right for her. Seeing Home Instead as an opportunity to help others, Lynda fit right into her role because it allows her to help seniors in our communities get the care they need and remain independent.

On a daily basis, Lynda makes an impact on seniors and their families. Acting as an advocate for Home Instead, she conducts in-home care consultations with new and potential clients, ensuring that a care plan can be customized to their unique life situations. Those care plans, in turn, are expertly matched with the best CAREGiver for the job, based on needs, personality types, availability, skills and more.

Lynda also establishes meaningful relationships with local referrers, such as rehab centers, nursing facilities and hospitals, and educates those potential partners about our services.


Linda Brockman - Recruitment & Engagement Manager

Linda Brockman  - Recruitment & Engagement Manager
For seven years, Linda served as a certified nursing assistant in a local nursing facility. That exposure opened her eyes to the difference-making experience that is senior care. When a former colleague reached out to her to “join this wonderful company,” Linda applied to Home Instead and immediately became enthralled by the environment.

As Recruitment & Engagement Manager, Linda recruits CAREGivers who are passionate about serving others and who are aligned with our culture of Love (v.). Her responsibilities extend far beyond recruiting and onboarding; in fact, she aids in CAREGiver retention by maintaining open lines of communication, listening to current CAREGivers’ concerns and creating solutions that set CAREGivers up for success. Her retention efforts, in turn, enable Home Instead to serve more seniors in the Fox Cities and further teach others about Love (v.).

In her free time, Linda enjoys golfing, reading, gardening, traveling to big cities and golfing some more. She and her husband, Dean, have three children, including two collegiate daughters and a son who keeps the family busy with year-round basketball tournaments and games.

Nicole Dunk - CAREGiver Manager

Nicole Dunk - CAREGiver Manager

As CAREGiver Manager, Nicole has a unique opportunity to interact with CAREGivers on an individual basis. Nicole seeks to ensure that each CAREGiver has a long-term Home Instead experience that is equally fulfilling and rewarding. She listens to their concerns, seeks to understand their challenges and needs, and works to create solutions that set CAREGivers up for success.

Beyond retention, Nicole's efforts support Home Instead's quality-assurance standards. Through performance-driven reviews, ongoing training opportunities, and one-on-one coaching at the office and in the field, Nicole engages with CAREGivers with a continuous-improvement mindset.

Outside of work, Nicole can be found spending time with her son, as well as traveling (her favorite spot is the Gulf Coast), reading and enjoying the beach life. You might even find her in the sky or suspended upside down; that's because Nicole is a self-proclaimed adventure seeker, loving the thrill of skydiving and riding rollercoasters.


Samantha Cadotte - Lead Staff Coordinator

Samantha Cadotte - Lead Staff Coordinator
As Lead Staff Coordinator, Samantha manages a team of Staff Coordinators. Together, her team lives in the constantly changing world of CAREGiver and client schedules, including time-off requests and changes of availability. Moreover, Samantha helps her team effectively match each CAREGiver’s unique skill set with a client’s unique needs.

Samantha holds herself accountable by maintaining open lines of communication with both clients and CAREGivers. This open dialogue enables her to understand concerns, answer questions, and explore solutions that meet the needs of clients and CAREGivers alike. But that all comes naturally to Samantha, who joined Home Instead because she loves helping people.

Geryd Steffek - Staff Coordinator

Geryd Steffek - Staff Coordinator

Geryd joined Home Instead in 2018 because he was searching for something different, something that fulfilled him. He feels a sense of fulfillment every day by helping to meet the care needs of our clients and, in doing so, ensure that seniors in our communities can enjoy the independence and freedom of staying in their homes.

First, he goes to great lengths to understand each client’s customized care plan. Then, he matches the right CAREGiver to a specific client, accounting for care needs, personality types, location, availability and more.

As a follow-up, Geryd stays abreast of each client’s care plan and daily manages each CAREGiver’s schedule so that success is sustained and relationships are maintained. In each conversation, Geryd believes that it is crucial to show and speak love to others — better known in our Home Instead culture as Love (v.).


Lori Smith - First Impression Specialist

Lori Smith - First Impression Specialist

At Home Instead, we believe that first impressions leave lasting impressions. That’s why our First Impression Specialists have big responsibilities.

Nobody is more capable of creating positive experiences than Lori. From the way she greets visitors with a complimentary beverage to how she answers the phone with a smile, Lori exudes the Home Instead culture. She is our first-impression champion.

Lori is a natural fit for this role. For as long as she can remember, senior care has been her calling and her passion; in fact, prior to Home Instead, she had been volunteering at a local nursing care center.

When she first joined our organization, she filled the highly important role of CAREGiver, before becoming First Impression Specialist. She said, “Being with Home Instead is such a blessing! At the end of each day, I feel a sense of purpose knowing that we truly make a difference in the lives of seniors. And that’s a beautiful thing.”

In addition to greeting guests and callers from our Appleton location, Lori coordinates CAREGiver and client events, and assists with billing adjustments.


Anne Gruett - First Impression Specialist

Anne Gruett - First Impression Specialist
Anne discovered Home Instead when her CAREGiver daughter told her about our special culture. Anne was hooked from the very first impression — something that she now champions in her Home Instead role.

As First Impression Specialist, Anne provides a red-carpet welcome to visitors and callers. She is often the friendly voice you hear on the telephone and the warm face you see when you walk into our office. In addition to facilitating a welcoming environment, Anne also assists with CAREGiver events, resulting in a fun, engaging and rewarding culture for our team.

Facilitating positive experiences, from a friendly greeting to a simple cup of coffee, is meaningful to Anne because it’s an opportunity to show love. It all matters. That’s the Home Instead difference. Anne commented, “Sharing love with others will make this world a better place.”

Outside of the office, Anne enjoys collecting gemstones and jewelry, beading, attending concerts and singing in her church’s adult choir. She and her husband, Jeff, have been married for 21+ years and have three children.

Nancy Becker - On-Call Supervisor

​Nancy is our evening and weekend staff coordinator supervisor.  Nancy ensures that a Home Instead Senior Care representative is available 24 hours a day, 7 days a week.  Nancy can provide you with information on our services, maintain schedules, and assist with any after-hour emergencies that may arise​.


Janis Robertson - Corporate Trainer

Janis Robertson - Corporate Trainer

Janis loves people and, for as long as she can remember, has been providing care for others. Even as a child, she jumped in and assumed the role of caregiver, poised and mature beyond her years. She vividly recalls the first time someone said to her, “I could never do what you do!” At that moment, Janis knew she was destined for a purposeful calling.

As a teacher, Janis found ways to apply that purpose to her professional life. Today as Corporate Trainer for We Care Senior Care, Janis designs and leads new-hire orientation for CAREGivers so that they are equipped with the proper tools and information to, in turn, care for others.

Janis believes so strongly in being a resource for our CAREGivers because she understands the importance of their role in the life of a senior. She’s innately a caregiver, meaning she naturally relates to our CAREGivers with empathy, concern and a listening ear.

By tuning in to what CAREGivers are saying, Janis connects with CAREGivers on an individual level, encourages them to share their experiences and uncovers their greatest challenges. She leverages the latter as an opportunity to ensure that our training program is meeting our CAREGivers’ needs, as well as identifies future training, re-education and ongoing development programming.

At home, Janis enjoys sewing and alterations; fishing; teaching children’s ministry; and just spending time with family, including her children and grandchildren. She has been married to her husband, Jim, for 45 years.

Carrie LeNoble - RN Case Manager

Carrie LeNoble - RN Case Manager
Anyone who comes across Carrie will tell you that she’s all smiles. In fact, her laughter is downright contagious. Through these simple characteristics, Carrie impacts her neighbors on a daily basis.

In fact, making an impact is what drew her to Home Instead. She said, “I get to make a difference and put my faith in action here by motivating and empowering our senior clients to be the best versions of themselves.” And, to her, that’s the very essence of Love (v.).

As our RN Case Manager, Carrie acts as our nurse liaison and medical expert, assisting our administrative staff with home-care recommendations and solutions as clients’ needs change. She also champions our Quality Assurance program by visiting client homes and following up with CAREGivers and clients’ families to ensure we are meeting — and exceeding — expectations. The dialogue with CAREGivers, clients and clients’ families enables Carrie to facilitate educational opportunities, including training development for our CAREGivers and administrative staff as well as thought leadership within the communities we serve.

Carrie brings to Home Instead vast experiences in health care. She possesses a double major in nursing and gerontology, which propelled her to 25+ years in the industry, from nursing and assisted-living facilities to home health care and nursing education. She even has seven years of resident experience working in an advanced cognitive wing of a senior nursing facility.

In her free time, Carrie acts as a part-time nursing educator with a local technical college’s CNA training program. At home, Carrie enjoys the thrill of cruising the open road, in the family’s vintage convertible. She also enjoys swimming, listening to music, and spending time with her family and pets. She and her husband, Nick, have been married for 23+ years and have a son, Caleb.

Chris Ciechanowski - Human Resources Manager

Chris Ciechanowski - Human Resources Manager

Chris is a “people person.” His role has a major emphasis on working with other key team members to attract, train, retain and engage top talent that can further our mission in the marketplace.

In his current role, Chris applies best practices to create HR policies and procedures, including worker’s compensation management, benefits strategy and administration, and risk and legal compliance for CAREGivers and administrative team members. He also collaborates on a corporate recruitment and retention strategies, helping to attract the best and brightest professionals to our caring staff as well as ensuring they are engaged throughout their Home Instead experience.

Chris brings a wealth of well-rounded experience, having worked in a variety of functions prior to Home Instead, including account manager, project manager, sales, branch manager and, most recently, director of human resources.

Outside of Home Instead, Chris loves spending time with his son. Together, they adventure in the great outdoors; in fact, you can often find Chris fishing on the mighty Wisconsin waterways or, when he has more time, at his favorite vacation spot: Lake of the Woods in Canada. Chris’ seafaring ways run so deep that he actually possesses a Great Lakes captain’s license!


Heather King - Human Resources Coordinator

Heather King - Human Resources Coordinator
Heather’s favorite song is “What a Wonderful World.” In many ways, that Louis Armstrong classic is a fitting tribute to the way Heather approaches work and life: to see and appreciate the beauty that’s all around us.

At We Care Senior Care (dba Home Instead Senior Care), Heather finds joy in simply being able to serve her fellow colleagues, making her an ideal fit for the Home Instead culture and our Human Resources team. In her role since spring 2018, Heather provides administrative and technical support for the day-to-day HR functions, including administering employee benefits; assisting with employee relations issues; aiding in recruitment, hiring and onboarding; and creating, implementing and maintaining departmental standard operating procedures.

Through those corporate programs and processes, Heather, in turn, ensures that our company has the right people in place to spread love and that our people have the right resources to best serve our clients. What a wonderful responsibility and privilege to be able to make a positive difference in the lives of others! Heather said, “Love, as a verb, means to give 100% of yourself to spread compassion and kindness to every person, in every interaction.”

At home, Heather has a pet dog, two sons and a loving husband of 21+ years. Together, they camp, fish and hike. Heather also enjoys reading and crafts.


Stacey Born - Accounting Specialist

Stacey Born - Accounting Specialist

Part of our corporate team, Stacey performs a variety of duties associated with client billing, payroll, accounts payable and accounts receivable. Additionally, Stacey has responsibility for general accounting and monthly reporting.


Annie Last - Accounting Analyst

Annie Last - Accounting Analyst
Annie joined Home Instead in 2016, proving to be an ideal fit for an accounting role because she enjoys problem-solving and achieving measurable results.

As Accounting Analyst on the Corporate team, Annie supports all five We Care Senior Care (dba Home Instead Senior Care) locations: Appleton, Cedarburg, Green Bay, Madison and Sheboygan. She does this by creating and communicating timely, relevant, performance-driven data reports at the company and franchise levels. She also seeks ways to streamline our billing and payroll through efficient processes.

Beyond her niche accounting role, Annie is a perfect fit for Home Instead because she finds joy in making a difference. Every day, she seeks new ways to lend a helping hand to those around her, as well as humbly support each office and provide them with the resources necessary for success.

In that light, Annie commented, “We put our best foot forward every day to support and encourage our clients, CAREGivers and administrative team members with love. This idea to serve with love is foundational to our company; it starts with our CEO — God — who displayed the ultimate sacrifice.”

Annie and her husband, Paul, have been married for eight years and have two children, Dominic and William. Her hobbies include cooking, camping and hunting. Annie has an associate degree in accounting and another in visual communications, with an emphasis in graphic design.

Hannah Lavesser - Accounting & Administrative Assistant

Hannah Lavesser - Accounting & Administrative Assistant

Hannah joined We Care Senior Care (dba Home Instead Senior Care) in the summer of 2018, while working toward her associate's degree in accounting at Northeast Wisconsin Technical College. As part of our corporate support team, Hannah assists with payroll, billing and Long-Term Care Insurance.

In addition to her accounting background (and her passion for all things Microsoft Excel!), Hannah brings to our team a background in senior caregiving. That experience has instilled in her the belief that everyone deserves to be treated with love and kindness; in fact, to Hannah, that's exactly what Love (v.) means!

In her free time, Hannah enjoys hunting, fishing and kayaking in the great Wisconsin outdoors. She also enjoys vacationing in Eagle River, Wisconsin, as well as relaxing with a good movie; in fact, her personal motto stems from the classic tale Forest Gump: "Life is like a box of chocolates. You never know what you're going to get."


Ashley Sand - Corporate Assistant

Ashley Sand - Corporate Assistant
When Ashley came to Home Instead, she was seeking an opportunity to learn and grow as a professional. From day one, she has approached everything she does with an enthusiasm to pitch in, a can-do attitude to get things done and a kindness to make a difference. In fact, her favorite saying is, “Kindness is free. Sprinkle that stuff everywhere.”

That’s important because she wears many hats and takes on multiple projects, from reporting to assisting with billing, payroll, technology-related initiatives and communications, and even our client and CAREGiver newsletters.

Currently, Ashley balances her time at Home Instead with being a full-time student. She plans to graduate in 2019 with a bachelor’s degree in business administration. Any free time that remains is dedicated to her passion — trapshooting — as well as fishing and family game nights.

Cory Grassell - Digital Marketing Manager

Cory Grassell - Digital Marketing Manager

Cory has a unique role at Home Instead: telling stories. Your story.

By connecting with CAREGivers and clients alike, he is building a vast library of collective stories that we can share with our communities and even the world (coincidentally, Cory worked in a library while in college).

Cory's storytelling experience stems from 15+ years in marketing, advertising and  his "bread and butter"  communications. In fact, prior to receiving a master's degree in history, Cory earned a bachelor's degree in English, having enjoyed studying the written language as well as classic literature, from prose to poetry.

When Cory isn't telling stories for a living, he's telling them around the campfire at home. That's because he enjoys spending time in the backyard (in the warmer months, of course) with his wife, Cavalier King Charles Spaniel, and the vast company of mosquitoes. In addition to storyteller, he also goes by avid sports fan, reader, HGTV junkie, food lover, #1 uncle and exerciser.


James Nooyen - Vice President, Finance

James Nooyen - Vice President, Finance
James has been with We Care Senior Care (dba Home Instead Senior Care) for 12 years, having served as Business Director, Controller and Finance Director. In his current role as Vice President of Finance, James has direct responsibility for our corporate accounting, payroll, human resources and information technology teams, systems and processes.

While his responsibilities might seem highly complex, James sees his role in simpler terms: It’s a tremendous opportunity to serve and influence others and, as a company, to make a meaningful impact in our communities and to our seniors. That viewpoint aligns with We Care Senior Care’s belief that love is a verb, a way of life, something that requires action and application. James said, “Love (the verb) is the main reason I work here. It has been life changing, both personally and professionally, and it has made me a better leader, husband, father and friend.”

When James isn’t in the office, you can find him spending time with his children, Kendall and Keegan, as well as his wife (and childhood sweetheart), Michelle. As a family, they’re big fans of spending time at home or vacationing in the Northwoods of Wisconsin, where they can be seen boating and enjoying all things outdoors. James is also the treasurer for a local nonprofit organization Challenge the Outdoors. James possesses a BBA in accounting, finance and marketing from the University of Wisconsin–Madison.

Jason Hiles - Vice President, Sales & Marketing

Jason Hiles - Vice President, Sales & Marketing

Jason is an ordained minister, believing wholeheartedly in the role of faith in life. He is also a natural-born salesperson, having success in the field as early as college.

When We Care Senior Care (dba Home Instead Senior Care) came calling in 2015, it was the ideal opportunity for Jason. As General Manager of our Madison location, Jason had a unique opportunity to apply his passion for sales at a faith-based organization. Over the years that followed, Jason helped put the Madison location on a course toward growth and helped the branch sustain continued success.

Jason's accomplishments within the Madison branch paved the way for his new role in 2018. Now Vice President of Sales & Marketing, Jason has responsibility for the top and bottom line revenues of each of the five We Care Senior Care offices, but he sees it as an opportunity to serve others.

As a servant leader, Jason seeks to apply selflessness and to put love into action with his teammates and neighbors. Putting others' needs first is a mindset that stems from his personal motto borrowed from Micah 6:8, "... What does the LORD require of you but to do justice, and to love kindness, and to walk humbly with your God?"

Jason and his wife Liz — high-school sweethearts! — have three children together and are actively involved in their local church.


Albert Selker - President

Albert Selker - President
Prior to Home Instead, Albert filled a variety of leadership, sales and marketing roles. Most recently, he served as Executive Director of ERP Implementation at U.S. AutoForce, General Manager of U.S. Lubricants and General Manager of Design Air — all divisions of U.S. Venture. Prior to U.S Venture, Albert held key positions at Appvion, Inc. for more than 21 years.

In his current role, Albert has the strategic responsibility of leading us on a path of sustained success as well as increased growth through innovation, client acquisition and footprint expansion. While achieving those results is important, Albert believes that fostering a positive culture at Home Instead — rooted in our mission “to teach others about Love (v.)” — is paramount. When carried out, our mission can extend from our offices to our clients and into our communities.

Sharing God’s love is personal to Albert, who believes that “God created us to love Him and others.” Albert is active as governing board elder at Appleton Alliance Church and board member at Hope Clinic & Care Center in Appleton. He and his wife, Debbie, enjoy mentoring and serving others, including pre-marriage counseling and marriage mentoring.

In his free time, Albert likes being outdoors and spending time with his three married children and six grandchildren. He possesses a bachelor’s degree in mineral economics from The Pennsylvania State University and a certificate of business management from the Kellogg Management Institute at Northwestern University.

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