"I am continually struck by the professionalism, high level of caring and exemplary caregivers that I have met from Home Instead. My mom couldn't live without them, and neither could I.
Home care is a personal topic to Lynda. After an experience with her parents, she knew that Home Instead was right for her. Seeing Home Instead as an opportunity to help others, Lynda fit right into her role because it allows her to help seniors in our communities get the care they need and remain independent.
On a daily basis, Lynda makes an impact on seniors and their families. Acting as an advocate for Home Instead, she conducts in-home care consultations with new and potential clients, ensuring that a care plan can be customized to their unique life situations. Those care plans, in turn, are expertly matched with the best CAREGiver for the job, based on needs, personality types, availability, skills and more.
Lynda also establishes meaningful relationships with local referrers, such as rehab centers, nursing facilities and hospitals, and educates those potential partners about our services.
As CAREGiver Manager, Nicole has a unique opportunity to interact with CAREGivers on an individual basis. Nicole seeks to ensure that each CAREGiver has a long-term Home Instead experience that is equally fulfilling and rewarding. She listens to their concerns, seeks to understand their challenges and needs, and works to create solutions that set CAREGivers up for success.
Beyond retention, Nicole's efforts support Home Instead's quality-assurance standards. Through performance-driven reviews, ongoing training opportunities, and one-on-one coaching at the office and in the field, Nicole engages with CAREGivers with a continuous-improvement mindset.
Outside of work, Nicole can be found spending time with her son, as well as traveling (her favorite spot is the Gulf Coast), reading and enjoying the beach life. You might even find her in the sky or suspended upside down; that's because Nicole is a self-proclaimed adventure seeker, loving the thrill of skydiving and riding rollercoasters.
Geryd joined Home Instead in 2018 because he was searching for something different, something that fulfilled him. He feels a sense of fulfillment every day by helping to meet the care needs of our clients and, in doing so, ensures that seniors in our communities can enjoy the independence and freedom of staying in their homes.
First, he goes to great lengths to understand each client’s customized care plan. Then, he matches the right CAREGiver to a specific client, accounting for care needs, personality types, location, availability and more.
As a follow-up, Geryd stays abreast of each client’s care plan and daily manages each CAREGiver’s schedule so that success is sustained and relationships are maintained. In each conversation, Geryd believes that it is crucial to show and speak love to others — better known in our Home Instead culture as Love (v).
Beyond scheduling, Geryd serves as the back-up On-Call Supervisor for after-hours issues, scheduling changes and more.
At Home Instead, we believe that first impressions leave lasting impressions. That’s why our First Impression Specialists have big responsibilities.
Nobody is more capable of creating positive experiences than Lori. From the way she greets visitors with a complimentary beverage to how she answers the phone with a smile, Lori exudes the Home Instead culture. She is our first-impression champion.
Lori is a natural fit for this role. For as long as she can remember, senior care has been her calling and her passion; in fact, prior to Home Instead, she had been volunteering at a local nursing care center.
When she first joined our organization, she filled the highly important role of CAREGiver, before becoming First Impression Specialist. She said, “Being with Home Instead is such a blessing! At the end of each day, I feel a sense of purpose knowing that we truly make a difference in the lives of seniors. And that’s a beautiful thing.”
In addition to greeting guests and callers from our Appleton location, Lori coordinates CAREGiver and client events, and assists with billing adjustments.
Nancy is our evening and weekend staff coordinator supervisor. Nancy
ensures that a Home Instead Senior Care representative is available 24
hours a day, 7 days a week. Nancy can provide you with information on
our services, maintain schedules and assist with any after-hour
emergencies that may arise.
As our Corporate Chaplain, Sheldon serves as, what he calls, “an emotional and spiritual first responder.” His primary responsibilities include encouraging the weary, providing care sessions for the discouraged, and reinforcing
Love (v) with
our CAREGivers and
When asked what Love (v) means to him, Sheldon said, “Love (v) is not about what you get to receive but about what you get to give. It’s about living your life and following the model given to us by the greatest Love (v) teacher who ever lived …” To that point, Sheldon cited John 15:13: “Greater love has no one than this: to lay down his life for his friends.”
In addition to advocating Love (v) to others, Sheldon walks the walk. He outwardly displays our eight Attributes of Love (v) in his daily interactions with our CAREGivers and support staff, who are invited and encouraged to reach out to him to discuss personal and professional matters that may be weighing on their hearts and minds, from marital issues and financial matters to workplace conflicts and even the loss of a client.
Sheldon comes to Home Instead with 25+ years of experience in the pastoral ministry, most recently serving at a local church in De Pere, Wis. He and his wife have two grown children, both of whom live out of state pursuing burgeoning careers. In their free time, Sheldon and his wife enjoy spending time together outdoors and staying active; in fact, Sheldon has competed in 12 marathons … and counting!
Chris is a “people person.” His role has a major emphasis on working with other key team members to attract, train, retain and engage top talent that can further our mission in the marketplace.
In his current role, Chris applies best practices to create HR policies and procedures, including worker’s compensation management, benefits strategy and administration, and risk and legal compliance for CAREGivers and administrative team members. He also collaborates on a corporate recruitment and retention strategies, helping to attract the best and brightest professionals to our caring staff as well as ensuring they are engaged throughout their Home Instead experience.
Chris brings a wealth of well-rounded experience, having worked in a variety of functions prior to Home Instead, including account manager, project manager, sales, branch manager and, most recently, director of human resources.
Outside of Home Instead, Chris loves spending time with his son. Together, they adventure in the great outdoors; in fact, you can often find Chris fishing on the mighty Wisconsin waterways or, when he has more time, at his favorite vacation spot: Lake of the Woods in Canada. Chris’ seafaring ways run so deep that he actually possesses a Great Lakes captain’s license!
Hannah joined We Care Senior Care (dba Home Instead Senior Care) in the summer of 2018, while working toward her associate's degree in accounting at Northeast Wisconsin Technical College. As part of our corporate support team, Hannah assists with payroll, billing and Long-Term Care Insurance.
In addition to her accounting background (and her passion for all things Microsoft Excel!), Hannah brings to our team a background in senior caregiving. That experience has instilled in her the belief that everyone deserves to be treated with love and kindness; in fact, to Hannah, that's exactly what Love (v) means!
In her free time, Hannah enjoys hunting, fishing and kayaking in the great Wisconsin outdoors. She also enjoys vacationing in Eagle River, Wisconsin, as well as relaxing with a good movie; in fact, her personal motto stems from the classic tale Forest Gump: "Life is like a box of chocolates. You never know what you're going to get."
Cory has a unique role at Home Instead: telling stories. Your story.
By connecting with CAREGivers and clients alike, he is building a vast library of collective stories that we can share with our communities and even the world (coincidentally, Cory worked in a library while in college).
Cory's storytelling experience stems from 15+ years in marketing, advertising and — his "bread and butter" — communications. In fact, prior to receiving a master's degree in history, Cory earned a bachelor's degree in English, having enjoyed studying the written language as well as classic literature, from prose to poetry.
When Cory isn't telling stories for a living, he's telling them around the campfire at home. That's because he enjoys spending time in the backyard (in the warmer months, of course) with his wife, Cavalier King Charles Spaniel, and the vast company of mosquitoes. In addition to storyteller, he also goes by avid sports fan, reader, HGTV junkie, food lover, #1 uncle and exerciser.
Jason is an ordained minister, believing wholeheartedly in the role of faith in life. He is also a natural-born salesperson, having success in the field as early as college.
When We Care Senior Care (dba Home Instead Senior Care) came calling in 2015, it was the ideal opportunity for Jason. As General Manager of our Madison location, Jason had a unique opportunity to apply his passion for sales at a faith-based organization. Over the years that followed, Jason helped put the Madison location on a course toward growth and helped the branch sustain continued success.
Jason's accomplishments within the Madison branch paved the way for his new role in 2018. Now Vice President of Sales & Marketing, Jason has responsibility for the top and bottom line revenues of each of the five We Care Senior Care offices, but he sees it as an opportunity to serve others.
As a servant leader, Jason seeks to apply selflessness and to put love into action with his teammates and neighbors. Putting others' needs first is a mindset that stems from his personal motto borrowed from Micah 6:8, "... What does the LORD require of you but to do justice, and to love kindness, and to walk humbly with your God?"
Jason and his wife Liz — high-school sweethearts! — have three children together and are actively involved in their local church.
Shana has an instinct to ask the right questions. That’s because she wants to better understand the why and begin exploring ways to make things better, simpler and more efficient.
So it’s no surprise that, after assuming the role of General Manager at Home Instead Green Bay and Sturgeon Bay in June 2017, Shana immediately began implementing process and procedural improvements. She also instilled a continuous-improvement mindset within her Home Instead team. That mindset played a role in the Green Bay/Sturgeon Bay branch experiencing tremendous growth, even performing among the top-10 Home Instead franchises in the U.S.
As a result of her performance success, Shana assumed the role of Vice President, Operations in November 2018 and began leading our local franchise system, consisting of Appleton/Oshkosh, Cedarburg, Green Bay/Sturgeon Bay, Sheboygan/Manitowoc and Madison. In her new role, Shana applies her process improvement strategies holistically to benefit all five branches.
Shana fills her personal life with volunteerism at the Caregiver Coalition of Brown County. That’s because she firmly believes that love must be accompanied by action, and she sees each day as an opportunity to impact the lives of others by serving as a testament to Love (v) in word and deed. Her home life consists of watching her daughter’s sporting events, scrapbooking, painting, gardening, traveling and staying active by walking. She’s also an avid DIYer — something born from her innate ability to seek opportunities for improvement.
Home Instead offers free monthly newsletters with tips and advice for caregivers of elderly loved ones.
Each Home Instead Senior Care franchise is independently owned and operated.