Alzheimer’s Friendly Business Program Addresses Isolation Among Family Caregivers

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CHAPEL HILL, N.C. – September 1, 2015 – The Home Instead Senior Care® office serving the greater Chapel Hill area is helping to launch a new campaign designed to make the community more Alzheimer's friendly. Through the Alzheimer's Friendly BusinessSM program, the Home Instead Senior Care office will provide free training to local businesses to help equip their employees with information and resources needed to welcome families who are caring for a loved one with Alzheimer's disease. Research has revealed that these family caregivers might be reluctant to frequent public places because of the behaviors that could be associated with the disease.

In a recent survey of Alzheimer's caregivers, 74 percent reported that they and their loved ones have become more isolated from the community as a result of the disease. Furthermore, 85 percent reported that they feel a reduced quality of life due to isolation. 1

"For many caregivers, the unpredictable nature of the disease can make going out in public with their loved one intimidating," said Stephen Lair, owner of the Home Instead Senior Care office serving Chapel Hill and Orange County.  

According to Alzheimer's Disease International, the number of people with dementia worldwide is expected to grow to a staggering 75.6 million by 2030 and 135.5 million in 2050.

"Given the statistics, most businesses that deal with the public will be serving people with Alzheimer's and their families," said Lair. "It's critical that local businesses start working now to build Alzheimer's friendly communities to better serve their customers with Alzheimer's and other dementias."

Local businesses can work directly with the local Home Instead Senior Care office to coordinate an in-person training. An online training module also is available at AlzheimersFriendlyBusiness.com. Once the training is successfully completed, businesses will receive a window cling with the Alzheimer's Friendly Business designation, which is valid for two years.

"Our goal is to create a welcoming environment for all of our guests" said Sammy Culberson, Owner/Operator, Chick-fil-A, University Place in Chapel Hill. "Becoming an Alzheimer's friendly business allowed us to empower our employees with the knowledge and skills they will need to better serve our customers who are facing the challenges associated with Alzheimer's disease."

For more information about Home Instead Senior Care's Alzheimer's Friendly Business program and to access additional resources, please visit AlzheimersFriendlyBusiness.com or call 919-933-3300.

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1 Home Instead, Inc. surveyed 692 Alzheimer's family caregivers, including 102 from Canada and 590 from the U.S., who completed an online survey between April 13-23, 2015.

About Home Instead Senior Care

Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today, this network is the world's leading provider of in-home care services for seniors, with more than 1,000 independently owned and operated franchises that are estimated to annually provide more than 50 million hours of care throughout the United States and 14 other countries. Local Home Instead Senior Care offices employ approximately 65,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network strives to partner with each client and his or her family members to help meet that individual's needs. Services span the care continuum from providing companionship and personal care to specialized Alzheimer's care and hospice support. Also available are family caregiver education and support resources. At Home Instead Senior Care, it's relationship before task, while striving to provide superior quality service.

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