Executive Profile

A Team with Home Care Vision

Lori and Paul Hogan, Co-Founders
In 1994, Paul and Lori Hogan co-founded Home Instead Senior Care. On June 1 of that year, they began operating the company out of an office in his mother's home with one desk and one computer. With the perspective of 13 years, it is evident that these comparatively humble beginnings laid the foundation for a great senior home care company.
 
Since 1994, their leadership has helped take the Home Instead Senior Care franchise network from one franchise in Omaha to more than 800 worldwide.  The company is now the undisputed global in-home elder care leader, and its momentum and growth continue unabated. "We didn't invent the idea of senior care, since it's been around in families or other forms for generations," Paul said.  "But we did start the non-medical senior care industry."  Lori agrees: "We've taken one of the oldest 'businesses' - senior care, which people have always done - and turned it into something that people could make into a career," she said.  
 
Paul's move in December 2005 from President to CEO was intended to help keep Home Instead Senior Care at the forefront of the global senior care industry, and to enable him to play a bigger role in guiding and impacting industry-related legislation. In his words, as CEO, he will concentrate "more of his energies and efforts on developing the senior care industry and the Home Instead Senior Care brand."
 
In 1985, Paul began his franchising career with Merry Maids; he remained with the company until founding Home Instead Senior Care in 1994.  From 1987 to 1994, Lori owned and operated Classic Empressions, an Omaha modeling and self-development program for pre-teen, teenage and adult women.
 
Paul - who was born in Norcross, GA, but grew up in Omaha - has a Bachelor's degree in business (specializing in finance) from the University of Nebraska-Lincoln. Lori likewise was born in Georgia - at Fort Benning - and grew up in Omaha; she has a Bachelor's degree in psychology from the University of Nebraska-Omaha.

Roger Baumgart, President
Roger Baumgart was named President of Home Instead Senior Care on December 1, 2005. In this position, he provides strategic leadership for the world's first, largest, and most respected in-home senior care franchise company. In addition, he oversees all aspects of Home Instead, Inc.'s day-to-day operations. During his career at Home Instead Senior Care, Roger has held key leadership positions including Vice President of Support, and Senior Vice President & Chief Operating Officer. 
 
He brings a lifetime of small business, entrepreneurial, and franchise experience to his senior care work, having learned franchising during a five-year stint with Mail Boxes Etc. In addition, Roger has served as the Vice President of Operations for a Midwest grocery store chain; he also has owned and operated an Omaha grocery store, during which time he was elected President of the Nebraska Retail Grocers Association. Home Instead Senior Care CEO Paul Hogan describes Roger as "a sincere and charismatic leader positioned to exercise strong leadership skills - including an unequalled understanding of our business - while consistently demonstrating the highest personal and business integrity."

John Hogan, VP Strategic Business Development

As Chief Operating Officer, John Hogan explores ways in which Home Instead can remain innovative in business operations, growth and profitability. He started his career with Home Instead Senior Care in 1995, as the manager of the Omaha location when it was the company's only franchise. Since then, John has served as Franchise Training Manager, Vice President of Operations, and Vice President for Training and Technology, taking over as COO in 2005.

His prior franchising experience includes a two-year stint as owner and operator of a Merry Maids franchise in Atlanta, Georgia, in the early 1990s. While he has believed in the Home Instead Senior Care mission from the beginning, John feels there's more to the company's phenomenal success. "Our business is all about people -- top to bottom and side to side -- and the personal relationships throughout our senior care network are the key to our success."

Jeff Huber, Chief Administrative Officer
Chief Administrative Officer Jeff Huber joined Home Instead Senior Care in 1998 as Franchise Development Manager when the company was a 125-franchise network. In the ensuing years, he's presided either directly or indirectly over the sale of more than 650 additional franchises and supervised the company's expansion into fourteen countries. Jeff sits on the management team with broad responsibilities overseeing Finance, Human Resources, Legal, Standards, and Organizational Initiatives. 

In his career with Home Instead Senior Care, he has also served as Chief Development Officer and Vice President of Franchise Development.  An attorney by training, he graduated from the Creighton University School of Law in 1994 and holds a Bachelor's degree in English literature, also from Creighton University. "It's so rewarding to see people achieve the dream of owning a business," he says of his years at Home Instead Senior Care. "This is especially true in Franchise Development, when you help people make that 'leap of faith.' When they succeed in this business - one that provides such a service to the community - everyone reaps great rewards."

Scott Dingfield, Chief Marketing Officer
Scott Dingfield, named Chief Marketing Officer in September 2007, oversees Home Instead Senior Care's marketing, public affairs, communications and strategic alliances activities. His departments are responsible for generating prospective franchise owner leads, developing strategic alliances with companies and organizations that further the global mission of the Home Instead Senior Care franchise network, building brand awareness, leading internal and external communications and generating media awareness related to elder care issues.

He has been with the company for more than six years, beginning in 2001 as the Marketing Manager. In 2004, Scott was promoted to Director of Marketing and Communications, a position he held until being named Vice President of Marketing and Communications in 2005.  "I came to Home Instead Senior Care because I wanted to work somewhere that the outcome has a real meaning for the world," he says.  "I love the mission of the company and know that we're impacting the lives of seniors around the world.  It's very rewarding, and I feel truly blessed to be here."

Yoshino Nakajima, Chief Development Officer
As Chief Development Officer, Yoshino Nakajima leads our Franchise Development Division, comprised of Global Business Development, Global Business Performance, and North American Franchise Development.  

Yoshino has been with Home Instead Senior Care® since 1997, starting out as its first International Development Representative. In 2000, she was named Vice President Global Business Group and helped catalyze the company's remarkable growth around the globe.

Yoshino brings with her considerable experience in franchising, having served as a master franchisee for Blimpie's sandwich shops in Poland; she also belongs to the Global Marketing Committee for the International Franchise Association.

When asked why she joined Home Instead Senior Care, Yoshino says, "I'm traveling all over the world and, in my heart, I always wanted to take care of my parents. When I found out about Home Instead Senior Care, I immediately wanted to bring it to Japan and around the globe."

Lonnie Hertzel, Vice President of Operations
Lonnie Hertzel, named Vice President of Operations in 2007, has served the senior care company as Vice President of Training and Technology since January 2006.  Lonnie brings 18 years of franchising experience to bear on three critical areas: franchise owner training; development and implementation of technology to support franchise operations; and oversight of the PerforMax business management program. In addition, Lonnie is responsible for supporting the operations of franchise office 100, the original Home Instead Senior Care franchise located in Omaha, NE.
 
He has owned and opened three different franchises, two with Merry Maids and then a Home Instead Senior Care business located in Atlanta, GA. He and wife Genevieve operated this Atlanta senior care franchise for four years until Lonnie returned to Omaha to join the International Home Office staff as Training Manager in 2000. He also has served as Vice President of Western Support. Lonnie derives particular satisfaction from supporting others in the Home Instead Senior Care network, saying, "I've always enjoyed assisting franchise owners, colleagues and staff members in envisioning better, more satisfying futures for themselves."

David Banark, Vice President of Business Performance
David Banark, Vice President of Business Performance, oversees Home Instead Senior Care's franchise support functions throughout the U.S. and North America. He has 10 years of home care experience with the company, having started in 1998 as the General Manager of the first Home Instead Senior Care franchise, which is located in Omaha, Nebraska. Dave subsequently moved to the International Home Office to serve as Franchise Support Manager and then as Vice President for Franchise Support for the East region before assuming his current role with the company in January 2006.

Before coming to Home Instead Senior Care, he worked as General Manager for Metro Medical Transportation in Omaha - an experience "that showed me the value of small business and franchising," he said.  Dave sees a tremendous global future for Home Instead Senior Care, thanks to its elder care services and its people: "With the population on the front edge of the age wave, there's really great potential here. Home Instead Senior Care has a strong culture of people with a shared sense of mission - serving seniors across North America and around the world."