Home Instead Senior Care Wins Ultimate Canadian Franchising Award of Excellence

(Toronto, ON) April 12, 2013 - Home Instead Senior Care®, the world's trusted provider of companionship, Alzheimer's and home care for seniors, has been awarded the highest prize of excellence by the Canadian Franchise Association (CFA).

The leading provider of non-medical in-home care services for seniors has established itself across the country with its mission to enable Canadian seniors to live happy, healthy, and independent lives in their homes. This success has now been nationally recognized as Home Instead Senior Care was the Grand Prize winner of the 2013 CFA Awards of Excellence in Franchising and Gold Winner in the Category of Non-Traditional Franchise Systems – Mature/Established.

"We are very honoured that as an organization we have been recognized with this outstanding award," said Jeff Huber, President of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. "Our franchisees and their CAREGiversSM provide an extraordinary level of care to Canadian seniors and they bring passion and commitment to changing the face of ageing across Canada."

"Some see challenges serving Canada’s ageing population, but Home Instead Senior Care is an organization that truly sees great promise," he added.

Home Instead Senior Care is growing rapidly across Canada, with 32 locally-owned franchises, employing thousands of caregivers. Franchise opportunities across the country are available as well as a master franchise partnership in Quebec. For more information about in-home care services, please visit www.homeinstead.com.

Home Instead Senior Care franchisees provide outstanding care for Canadians living with Alzheimer’s disease. Currently, 500,000 Canadians have Alzheimer’s disease or a related dementia and within a generation that number is expected to more than double. Canadian franchisees provide free Alzheimer’s family caregiver training workshops and extensive resources. For more information please visit: http://www.helpforalzheimersfamilies.ca/

About the CFA Awards

Open exclusively to CFA Franchise System members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising recognize excellence in franchise operations. Winning systems must demonstrate a dedication to superior franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications. The Award was presented April 8, 2013 during a gala awards presentation dinner at the 22nd annual CFA National Convention in Montréal, Quebec.

The winning franchise systems are decided based on the results of a survey completed by CFA member franchisors and franchisees about their experiences with their franchise system. Considered the ultimate prize in Canadian franchising, the are given annually to franchise systems that have demonstrated the CFA Awards of Excellence in Franchising strongest, most mutually rewarding relationships with its franchisees.

"The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are honoured to present the awards to this year’s winners," says Lorraine McLachlan, CFA President and Chief Executive Officer. "A solid relationship between franchisor and franchisee is vital to the system’s success and Home Instead Senior Care’s results demonstrate that they offer outstanding support to their franchisees."

Home Instead Senior Care was also honoured as a recipient of the Franchisees’ Choice designation. The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. In order to qualify for this designation, a minimum of 10% of a brand’s franchisees must participate. In many cases, franchisee responses were significantly higher.

About Home Instead Senior Care

Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's leading provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care franchise offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network’s groundbreaking Alzheimer’s disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

About the Canadian Franchise Association (CFA)

With almost 550 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the national voice for franchising in Canada and works with all levels of government to ensure the development of industry-made solutions. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, visit www.cfa.ca

Home Instead Senior Care® Named Top Franchisor of the Year

OMAHA, Neb. – Feb. 20, 2013 – Home Instead Senior Care®, the leading global provider of in-home, nonmedical care services for seniors, today was named the Top Franchisor of the Year by the Franchise Business Review. This is the third year running Home Instead has been honored with this prestigious award recognizing franchise systems that provide the best business opportunities for their owners.

Home Instead Senior Care® further was recognized as the Top Franchisor in both the senior care and large systems award categories. Each of these awards is part of the Franchise Business Review’s Franchisee Satisfaction Award program.

"We are both honored and humbled to be recognized for the value we bring our franchise owners," said Jeff Huber, president, Home Instead, Inc. "This award is a testament to Home Instead’s ongoing commitment to provide its more than 980 franchises with support and training that help to ensure their success – and that families worldwide have access to high-quality, affordable home care for their loved ones."

Home Instead was selected for the Top Franchisor awards based on a survey of more than 26,000 franchise owners, representing 350 brands. Participants rated, reviewed and ranked their satisfaction with top performing franchise systems across a range of benchmarks, including their franchise experience, market area and business lifestyle. Support offered to Home Instead franchise owners contributing to high satisfaction rankings includes:

• Education and training, including industry-leading training programs for CAREGiversSM and family members; a new-owner training program at Home Instead headquarters; onsite visits from business performance coaches; e-learning; and Web-based resources
• Local marketing and public relations support, including one year of professional public relations paid for by Home Instead, Inc.
• Professionally created marketing tools, programs and how-to guidelines
• Mentoring programs and discussion boards on which franchise owners can share their experiences and insights
• Access to the annual Home Instead international convention, local meetings and other networking or learning events
• 24-7 business and technical support

Home Instead, Inc. further conducts comprehensive research on key issues facing caregivers and seniors, and offers specialized training on pertinent aging topics, including Alzheimer’s care. This extensive industry knowledge helps make Home Instead Senior Care® the franchise leader in senior care. "The senior-care industry is one of the top sectors for franchisee satisfaction overall, which makes it even more impressive that Home Instead has managed to stay number one for three years in a row," said Michelle Rowan, president, Franchise Business Review. "Home Instead is very committed to its franchisees and the broader industry, and remains actively involved with the system on all levels – even as they pursue aggressive international growth. It’s great to see its efforts reflected in their franchisees’ success, satisfaction and our awards."

Now in its eighth year, the Franchise Satisfaction Awards is the only program to rank companies based on owner satisfaction. In March Franchise Business Review will release its Guide to Today’s Top Franchises profiling the Home Instead Senior Care® network and other award winners, and providing a snapshot of the current franchising industry.

ABOUT HOME INSTEAD SENIOR CARE®

Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care® franchise network is the world's largest provider of in-home, nonmedical care services for seniors, with more than 980 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care® franchise offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition CAREGiversSM are trained in the network’s groundbreaking Alzheimer’s Disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world-class curriculum also is available free to family caregivers online or through local Home Instead Senior Care® offices. At Home Instead Senior Care®, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

ABOUT FRANCHISE BUSINESS REVIEW

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, N.H., and can be reached at 603-433-2270. Visit www.FBR50.com or www.FranchiseBusinessReview.com for more information.

Home Instead Senior Care Franchisees to Hire More than 45,000 CAREGivers Nationwide in 2013

OMAHA, Neb. – March 1, 2013 – Home Instead Senior Care®, the leading global provider of home care services for seniors, today announced that in 2013 its franchisees anticipate hiring 45,000 CAREGivers ? across all 50 states. The company’s anticipated growth is a key indicator of the increasing demand for home care professionals and the strength of the industry. According to the Bureau of Labor Statistics, employment of personal care aides is expected to grow by 70 percent from 2010 to 2020, much faster than the average for all occupations.

"The rate of aging adults is increasing faster than the economy, and talented caregivers are in great demand," said Paul Hogan, co-founder and chairman of Home Instead, Inc. "The more than 600 Home Instead Senior Care franchise locations in the United States are searching for tens of thousands of compassionate caregiving professionals to fill roles in senior in-home care services."

The majority of the positions will be part time, offering great flexibility to those managing busy schedules.

The growth of the Home Instead Senior Care franchise network is particularly good news for older Americans searching for second careers. Franchisees anticipate mature workers will fill many of the job openings. Currently, about 30 percent of the network’s employees are 60 and older. For many, serving as a Home Instead CAREGiver helps them fulfill personal desires to give back, while offering job flexibility frequently sought by retirees. Many part-time opportunities are available for those seeking to stay active professionally, at reduced hours.

"I wanted to do something in retirement I loved, but only part time so I'd still have time for my grandkids, friends and travel," said Kathleen Eshelman, a CAREGiver with the Home Instead franchise in Bettendorf, Iowa. "Home Instead is a good fit for my lifestyle. The work is both rewarding and fun."

Home Instead CAREGiver positions also represent viable career paths for younger Americans who want to help others or pursue healthcare careers. Personal experiences inspired a large number of the current employees to pursue caregiving careers.

"When my 93-year-old great aunt needed in-home support, my family turned to Home Instead Senior Care," said Robyn Lee, a CAREGiver with the Home Instead franchise in Greensboro, N.C. "I was so impressed with their service; I decided I wanted to work for them. I truly enjoy my profession and the genuine satisfaction I feel in helping others."

For more information about current employment opportunities and franchise opportunities with Home Instead Senior Care, visit www.homeinstead.com.

ABOUT HOME INSTEAD SENIOR CARE

Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care network is the world's largest provider of nonmedical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care franchise offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living, personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network’s groundbreaking Alzheimer’s Disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

Home Instead Senior Care/Marist Poll research dispels common misperceptions about seniors

OMAHA, Neb. – April 11, 2013 – Many Americans fear the social impacts of aging. From wrinkles to serious health and financial concerns, aging undoubtedly creates anxiety for people of all ages. However, according to new research* released by Home Instead Senior Care®, the leading global provider of home care services for seniors, there are significant gaps between the perceptions and realities of mature age.

The new research reveals that the majority of seniors do not experience many of the common concerns associated with aging. Younger generations can rest easy as the following myths about old age are debunked:

1. Happiness is for the young. Not true. Only 29 percent of Millennials (age 18-30) describe themselves as very happy, compared to 44 percent of the Greatest Generation (age 66+).
2. Your physical appearance will terrify you most. A decline in physical appearance as one ages is a secondary concern to memory loss. More than 80 percent (82 percent) of American adults cite memory loss as a top fear, compared to 11 percent who cite beauty concerns.
3. Your bank account will run dry. Although more than half (52 percent) of Americans believe money is a very serious problem for older generations, only 14 percent of people over 65 lack financial resources to support themselves.
4. Technology will outpace you. The future model of your iPhone won’t escape the older version of you. Nearly four in ten (38 percent) of Americans perceive people over 65 can’t keep up with new technology as they age. Yet, only 15 percent of seniors cite this as a serious problem.
5. Aging undoubtedly brings loneliness. Almost 40 percent (37 percent) perceive loneliness as a major issue for older Americans. However, only 5 percent of seniors say it’s a very serious problem.

"Home Instead is committed to changing the face of aging. It is imperative for earlier generations – Millenials, Generation X and Baby Boomers – to distinguish myth from reality," said Roger Baumgart, CEO of Home Instead, Inc. "There needs to be a more realistic perception about aging as the older population rises from 800 million to 2 billion people over the next 30 years."

Despite these misperceptions, most U.S. adults agree that older Americans lack respect from younger generations. Almost 80 percent say seniors don’t receive enough of it. Now those are words we can grow (older) on.

ABOUT HOME INSTEAD SENIOR CARE

Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care network is the world's largest provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care franchise offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, Home Instead CAREGivers are trained in the network’s groundbreaking Alzheimer’s Disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

ABOUT MARIST INSTITUTE FOR PUBLIC OPINION

*The survey was undertaken by Home Instead Senior Care and conducted by the Marist Institute for Public Opinion at Marist College in Poughkeepsie, New York. 1,247 adults 18 years of age and older residing in the continental United States were interviewed by telephone from September 26, 2012, through September 29, 2012. Telephone numbers were selected based upon a list of telephone exchanges from throughout the nation. The exchanges were selected to ensure that each region was represented in proportion to its population. To increase coverage, the landline sample was supplemented by respondents reached through random dialing of cell phone numbers. The two samples were then combined. Results are statistically significant within ±2.8 percentage points. The error margin increases for cross-tabulations.

Home Instead Founder and Chairman Paul Hogan Participates in World Economic Forum Annual Meeting

Population aging around the world presents both challenges and opportunities. Paul Hogan, Founder and Chairman of Home Instead Senior Care, serves as the Vice Chairman of the World Economic Forum Global Agenda Council on Aging. During the recent Annual Meeting in Davos, Switzerland, the Council on Aging hosted a workshop on preparing for aging populations.

Here is a summary of the workshop:
http://www.weforum.org/sessions/summary/preparing-ageing

Here is an overview on aging from the WEF Global Agenda Council on Aging:
http://www.weforum.org/content/global-agenda-council-ageing-2012