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Funny Video About Aging, A Reminder That Laughter Is the Best Medicine, Goes Viral -- Home Instead Senior Care Sees Record Traffic To Website

Mary Maxwell Viral Video

A hilarious video posted by Home Instead Senior Care on one of its websites has received more than 3.2 million views in less than a month.

The video, starring Omaha senior Mary Maxwell, age 73, offers a humorous look at aging and reminds us "laughter is the best medicine." The seven-minute-long video was filmed in April 2009 at Home Instead's annual convention in Omaha. In her "Dear Lord" prayer, Maxwell recognizes some of the perils of growing old, such as "turning your left turn signal on in the morning and leaving it on all day," the appearance of "non-life-threatening skin growths large enough to name after deceased pets and relatives," and "driving up to a curbside mailbox and ordering a burger and fries."

Home Instead Senior Care, the world's largest provider of non-medical, in-home senior care, originally posted the video on YouTube back in April, and then again on CaregiverStress.com over the summer. CaregiverStress.com is a popular public resource that contains a wealth of information to help people navigate the stress of caring for a senior loved one.

"Mary was so funny and well-received at the convention, we decided to post the video to CaregiverStress.com in order to provide a little comic relief for people during what is typically a very stressful time for them," said Jessie Brumbach, director of marketing for Home Instead. “The way the public has responded to Mary is heartwarming.”

In late August, there was an unexpected surge in viewers to CaregiverStress.com. The video has now been seen by 3.2 million people in 184 countries, including all of North America, Australia, Philippines and Israel.

Paul Hogan, chairman of Home Instead Senior Care, said, "One of our goals at Home Instead Senior Care is to actively Change the Face of AgingSM. Mary Maxwell perfectly embodies this spirit and we are thrilled that her humorous look at aging has struck a positive and uplifting chord with millions of people around the world."

As a result of this video, Home Instead has seen record web traffic in the last three weeks, including surges of 50-60% in new service and business development inquiries.

About Home Instead Senior Care

Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's largest provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible.  In addition, CAREGivers are trained in the network’s groundbreaking Alzheimer’s Disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.