Home Instead Senior Care Expands Into the Netherlands The Home Instead Senior Care® network recently established its 16th international franchise in the Netherlands. The Dutch pilot office, located 40 minutes outside of Amsterdam, will pave the way for up to 40 future franchise offices to meet the needs of the Netherlands’ growing senior population. Home Care Industry Attracting Nurses, Helping Reduce Hospital Costs – Study Confirms Home Instead Senior Care Forecast
As the home care industry grows, it's attracting entrepreneurs from varied backgrounds, including nursing. In 2011 home care is expected to attract more nurses and other professionals from the healthcare field as those with experience discover the ability to make a difference in the lives of older adults in ways that they couldn't in a traditional medical setting. Further, the increasing popularity of in-home non-medical care is helping to drive down hospital costs, according to research conducted by Frank Lichtenberg, the Courtney C. Brown Professor of Business at the Columbia University Graduate School. Professor Lichtenberg's study was supported by Home Instead Senior Care, which placed no restrictions or limitations on the data, methods, or conclusions and had no control over the outcome of the research. Read moreStages of Senior Care Awareness is Key for an Industry Poised for Major Growth
Adult children -- usually the daughters -- who are often responsible for the care of their elderly parents, are in the dark when it comes to senior care options. According to a new study of seniors and their adult children, nearly three-fourths of 35-to 64-year-olds could name no more than two of eight senior care options available, making awareness paramount for an industry poised for major growth.
To raise awareness of the senior care industry and to help family caregivers start the planning process, Paul and Lori Hogan, founders of Home Instead Senior Care, the world's largest provider of non-medical, in-home care for seniors, share their experiences as both family caregivers and senior care professionals in the book Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions (November 2009/McGraw-Hill/$18.95). Read more Senior Care Industry Poised for Growth as Nursing, Geriatric Care Shortages Continue As the oldest Baby Boomers begin to turn 65 next year, they will face a shortage of the types of services that helped their own parents live full and independent lives. This unfolding crisis will open the door to other senior care options that can help fill the vacuum, but the key is education, according to the co-founder and CEO of Home Instead Senior Care.
Presently, about 1.1 million 65-and-older Americans are in need of the care of a specialist on aging, a shortfall of 8,421 geriatricians, according to the American Geriatrics Society. In 2007, only 91 residents who graduated from U.S. medical schools entered geriatric medicine (slightly more than 0.5 percent of all medical students in that graduating class), down from 167 in 2003. And the nursing community is facing the same type of shortfalls. According to the American Association of Colleges of Nursing, the U.S. is in the midst of a nursing shortage that is expected to intensify as Baby Boomers age and the need for health care grows. What's more, the shortage of registered nurses is projected to grow to 260,000 by 2025. This would be twice as large as any nursing shortage experienced in the U.S. since the mid-1960s. Read moreOlder Workers Pummeled by Recession Are Finding Hope In The Senior Care Industry During much of his young career, Joe Sanders had reaped the rewards of a savvy business head, strong work ethic and good fortune. Stints as a stock broker, a Proctor & Gamble salesman and furniture entrepreneur led to his most successful business venture when he was already approaching age 60. In 1997, he opened the Albuquerque branch of the network of locally owned Home Instead Senior Care® franchises, an organization whose CAREGiversSM provide non-medical in-home care to seniors. He launched the Santa Fe, New Mexico, franchise office several years later. Like most experienced franchise owners, early retirement was never in his plans, but eventually Joe did decide to head south. Read moreLayoffs Inspire Elderpreneurs A New Generation of Mature Business Owners Tackles the Recession Head-On
Nell Neal, 56, of Suffolk, Va., had been down the recession trail before. She and her 62-year-old husband Larry were laid off in 1997 and 1998 respectively from long-time careers in the construction industry. Nervous about losing a job again, Nell took a severance package to start a business.
Melbourne, Fla., architect David Godwin, 59, who has been laid off twice, didn't have the option the Neals enjoyed. Godwin had hoped to retire from his most recent job but, laid off after just a year, the plan has changed and he's looking to begin his own company. Godwin and the Neals are part of a generation of mature workers at the top of their games and unwilling to let the recession slow them down. They are the new "elderpreneurs" who have turned inward for their own success. And they're not alone. Read moreHome Care Businesses Fill Void As Alzheimer’s Care Units Decline Recent industry statistics released by the Alzheimer's Association foretell a sobering future for U.S. seniors, many of whom are destined for a life dealing with the devastating effects of Alzheimer's disease. What's more, these same older adults and their families could soon be facing shortages of resources to help their seniors stay at home.
According to the recently released Alzheimer's Association's 2010 Alzheimer's Disease Facts and Figures report, 5.1 million people in the U.S. aged 65 and older have Alzheimer's disease. That number is expected to reach 7.7 million by 2030, more than a 50 percent increase. Read moreHome Care Affordability Fuels New Business Opportunities A recent survey of family caregivers and seniors conducted for the Home Instead Senior Care network revealed that there is little understanding of senior care costs, even in a time when members of the Baby Boomer generation are about to enter their senior years.
What's more, planning for care has been out of sight and out of mind for half of seniors ages 65 to 75, who have not thought about their own future care needs. But with the over-65 population projected to double by 2030 in America alone, more and more families are waking up to the reality that they need help. Read more |
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