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Home Instead Senior Care® Scores High on Franchisee Satisfaction


Home Instead Senior Care franchisees are generally happy business owners, according to a recent survey conducted by Franchise Business Review, an independent market research firm based in Portsmouth, NH.

The survey asked franchisees questions related to training and support, system communication, franchisor/franchisee relations, financial opportunity, business lifestyle, and overall satisfaction with their business. Fifty-five percent (264) of Home Instead Senior Care’s franchisees participated in the Franchise Business Review satisfaction survey. The full results of Home Instead’s survey are available at FranchiseBusinessReview.com.

“Home Instead Senior Care franchisees are more satisfied than many of the franchise operators we survey each year,” said Franchise Business Review president and CEO Eric Stites. “They seemed particularly satisfied with the overall enjoyment they get from owning a Home Instead franchise and with their quality of life as franchisees.”

Founded in 1994 and franchising since 1995, Home Instead is a homecare franchisor with more than 900 locations worldwide.  The startup investment for a Home Instead franchise ranges from $50,550 to $63,550.

Franchise Business Review recently recognized Home Instead Senior Care’s exceptional survey results with a 2011 Franchisee Satisfaction Award—an annual award given to franchise companies with the highest satisfaction rankings.

Over the last five years, Franchise Business Review has surveyed more than 100,000 franchisees from more than 500 of today’s leading franchise brands. All active franchise owners who have been in business for three months or longer are invited to participate in this survey process.

“Our standard franchisee satisfaction survey includes 33 benchmark questions,” Stites said. “Franchise companies use our survey data to help better understand the experiences of their franchisees, and pin-point areas within their systems where improvements can be made to help increase satisfaction and engagement – which leads directly to overall increases in franchisee performance.”