Paul Fritz, the Master Franchisee for Switzerland, opened the country's first Home Instead Senior Care franchise in Basel in 2007. He says this about demographics in the area his pilot franchise serves: "Between 1950 and 1990, the number of people over age 65 doubled, and there are four times as many over age 78." Moreover, the local unemployment rate is less than three percent. As a result, there are few people who can care for parents and older family members. "So the services the Home Instead Senior Care network will provide in this market are very much needed," Paul explains. Prior to becoming the Master Franchisee for Switzerland, he was the general manager for B&A Immobilien AG, a real estate and construction company that plans, builds and sells high-quality, barrier-free living space for older adults. In fact, it was during this phase of Paul's career that he realized the country was lacking a non-medical service provider, one that would allow Switzerland's seniors to remain in their homes longer, like the Home Instead Senior Care network
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