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Paulo Neto: Portugal

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Paulo Neto

The Senior Market in Portugal

Total Population: 10,799,270
  Number of Seniors 65+ Percentage of population
2013 1,987,066 18.40%
2025 2,330,634 21.58%
2050 3,042,881 28.18%
GDP Per Capita: $23,800
Caring for seniors in their homes. Learn about Home Instead Senior Care.

Paulo Neto

Paulo is a Home Instead Senior Care pioneer in Europe, establishing the Master Franchise for Portugal in 2003. He worked in the computer industry for more than 15 years, always in American multinational companies such as Unisys, Compaq, Sun Microsystems and EDS, mostly in sales and marketing positions. But his goal has always been to start his own business and establish himself as an entrepreneur. The experience of a friend, unable to find suitable care for his father, brought to light the idea that senior care was a good business opportunity. Coming from a different sector, franchising seemed the best way to start, and after contacting several companies he chose Home Instead Senior Care.

See the key markets available for master franchising around the world.