Paulo is a Home Instead Senior Care pioneer in Europe, establishing the Master Franchise for Portugal in 2003. He worked in the computer industry for more than 15 years, always in American multinational companies such as Unisys, Compaq, Sun Microsystems and EDS, mostly in sales and marketing positions. But his goal has always been to start his own business and establish himself as an entrepreneur. The experience of a friend, unable to find suitable care for his father, brought to light the idea that senior care was a good business opportunity. Coming from a different sector, franchising seemed the best way to start, and after contacting several companies he chose Home Instead Senior Care.
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