What is the initial investment for a Home Instead Senior Care® Master Franchise?
The initial investment is based on the size and potential of the market. The typical start-up costs range from $200,000 to $1 million, depending on the market.
What is the process for becoming a Master Franchisee?
The first step to becoming a Master Franchisee is to complete the Master Franchise Inquiry Form and submit it to our Global Business Group.
The profile requests key information including your background and experience, business and personal references, and your financial status. While we visit with your references and review your financial resources, you will be asked to assemble a business plan and market study for presentation to our management team in Omaha, Nebraska.
Finally, you'll have the opportunity to personally experience a client/caregiver relationship, as well as the functioning of a pilot office, and you'll meet with the Home Instead Senior Care executive team to learn more about our culture. We'll provide you exposure to successful franchisees and sufficient information for you to evaluate the opportunity and consider it as your next endeavor.
What do I get for the Master Franchise fee?
First and foremost, you'll benefit from the credibility of the Home Instead Senior Care name and leadership. You'll avoid many of the costs and frustration that come with the trial-and-error of starting a new business, because you'll be working with a proven business model right from the beginning. That means you can confidently set up your pilot office and begin recruiting franchises following the business model used by other successful Home Instead Senior Care Master Franchisees. Your Master Franchise fee also provides access to:
- Extensive training at our global headquarters
- CAREGiverSM training programs, second to none
- An industry-leading support department and system
- Cutting-edge marketing materials
- Access to the collective intelligence of a successful worldwide franchise network
- Research and development
- Satisfaction surveys of clients and CAREGivers
- Access to the latest news and resources on senior issues
- Proven franchisor training
- Franchise Development Process
What kind of support do Master Franchisees receive?
Home Instead Senior Care prides itself on the extraordinary extent of support provided to our Master Franchisees. Over 100 staff members at our global headquarters draw on the collective Home Instead Senior Care network's 15 years of senior care industry experience in 14 countries and 15 markets. Our team will assist Master Franchisees with marketing, training, management techniques and resources that are unique to the industry and far beyond typical franchise system development.
- Training for you and your key staff
- Ongoing management assistance by our headquarters staff
- A strong Internet presence
- Global brand awareness
- PR and marketing programs
- Online tools and resource centers
- Annual franchisee convention
- International summit conferences
How would I be trained to run my Home Instead Senior Care Master Franchise?
Your success is everyone's success. Thus, we provide you with a Master Franchise training program that's thoroughly researched, evaluated and tested, and led by a team of highly qualified and experienced staff members from our global headquarters. You'll begin by attending a two-week Master Franchise training session at those headquarters in Omaha, Nebraska, U.S.A., covering topics such as Building a Pilot Office, Operational Training, Franchise Development, and Franchise Support.
This training will prepare you to open your pilot office in an aggressive, yet manageable, fashion and then expand the Home Instead Senior Care franchise system throughout your country.
What kind of Master Franchisee is Home Instead Senior Care looking for?
We find that successful Home Instead Senior Care Master Franchisees can come from any walk of life. They might be young or experienced, urban or rural, individuals, families, or even corporations. They include executives, bankers, teachers, entrepreneurs, nurses, social workers, and musicians or they may possess other educational and vocational backgrounds. But, they do share these common denominators:
- A heartfelt desire to work with seniors
- An entrepreneurial and competitive spirit
- A prior track record of business success
- Strong leadership skills
- Compassion and a personable demeanor
- Marketing experience
Will I have the opportunity to speak with current Master Franchisees?
Of course! Speaking with our current Master Franchisees is part of the process. When you have learned more about our business model, we would be happy to introduce you to our Master Franchisees. This will also be beneficial, as you will learn about Home Instead Senior Care from another perspective
How long does it take to go through the process?
Our experience has shown that the process, from initial inquiry to execution of the contract, can take anywhere from 6 to12 months or longer, depending on your needs. One of the benefits of working with Home Instead Senior Care is that our process is completely tailored to your timeframe.
When can I start franchising?
Once your pilot office reaches the break-even point with consistent, sustainable growth, then you will be ready to consider franchising. At that point, we will invite you back to Omaha to go through the Home Instead Senior Care Franchise Development training.
Who are the founders of Home Instead Senior Care?
Paul and Lori Hogan founded the Home Instead Senior Care network in 1994. Both were born in Georgia, and grew up in Omaha, Nebraska. Paul has a business degree from the University of Nebraska-Lincoln and Lori holds a degree in psychology from the University of Nebraska-Omaha. They were both experienced business owners when they found themselves facing the challenge of finding much-needed senior services as they cared for Paul's grandmother for 12 years.
Recognizing the growing need for in-home non-medical elder care, the couple started Home Instead Senior Care, operating out of an office in Paul's mother's home. Just one year later, the company began franchising, growing to 99 offices by 1998 and earning recognition by Entrepreneur Magazine as one of the 100 fastest growing franchise companies in the U.S. In 2,000 the Hogans began international development and in 2007, Paul Hogan was recognized as the International Franchise Association's Entrepreneur of the Year award.
Paul and Lori are truly passionate about improving the lives of seniors and their families around the world. Their dedication to that cause is the driving force behind all facets of the Home Instead Senior Care brand, from global development to franchisees to office staff to CAREGivers. In just 15 short years, the Hogans have established themselves as leaders in the worldwide senior care industry and expanded the reach of their mission with the creation of the Home Instead Senior Care Foundation in 2003. The Foundation's objective is to provide financial assistance to non-profit organizations specializing in projects and programming that improve the quality of life for seniors worldwide.
Today the Hogans focus their efforts on global aging issues, industry-related policies and philanthropic efforts, and they recently co-authored Stages of Senior Care – Your Step-by-Step Guide to Making the Best Decisions, all proceeds of which go to the Foundation. Of course they continue to stay personally involved in the ongoing development of Home Instead Senior Care -- assuring its reputation as the world's most trusted source of companionship and home care for seniors remains for future generations.
As a Master Franchisee applicant, you will have the opportunity to meet with Paul, Lori and other members of the senior leadership team in Omaha. Lori continues to teach portions of the new owner training sessions and Paul loves to talk business with franchisees every chance he gets.