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Seniors' Economic Struggles Continue This Holiday; Santa Program Provides Assistance

With Home Instead Senior Care of Charlottesville VA, you can help brighten the life of a senior this holiday season.
Be a Santa to a Senior this holiday season.

Be a Santa to a Senior®, the popular campaign that has delivered 1.5 million gifts to needy seniors throughout North America during the past seven years, again is helping older adults cope in tough economic times.

The area office of the Home Instead Senior Care® network, the world's largest provider of non-medical in-home care and companionship services for older adults, has partnered with Albemarle Social Services, Charlottesville Social Services, Meals on Wheels, The Salvation Army and The United Way to provide gifts and companionship to seniors who otherwise might not receive either this holiday season. Last year, Be a Santa to a Senior® helped to make the holidays more cheerful for over 500 seniors in our area.

"Many older adults continue to struggle in a down economy, particularly those who live alone with no family nearby to help provide resources," said Jeanne McCusker, owner of the Home Instead Senior Care office serving the Charlottesville area. Seniors have faced a trying year amid the threat of Social Security payment delays as part of the debt-ceiling debate. What's more, seniors have lost almost one-third (32 percent) of their buying power since 2000, according to the Annual Survey of Senior Costs from The Senior Citizens League (TSCL).

That's where Be a Santa to a Senior can help. Before the holiday season, the participating local nonprofit organizations will identify financially needy and isolated seniors and provide those names to the local Home Instead Senior Care office. Holiday trees will go up in various store locations starting November 21st and will feature ornaments with the first names of the seniors and their gift requests. Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to the store, along with the ornament attached, by December 12th. "We hope holiday shoppers will open their hearts to those seniors who have given so much to make our community a better place," McCusker said.

Holiday trees will be available in the following locations:
Colonial Auto Center, Route 29 North, Charlottesville, VA.
In Vino Veritas, 3015 Louisa Road, Keswick, VA.
Our Lady of Peace, 751 Hillsdale Drive, Charlottesville, VA.
The Senior Center, 1180 Pepsi Place, Charlottesville, VA.
Volvo of Charlottesville, 3025 Ivy Road, Charlottesville, VA.
United Bank Locations:
8260 Seminole Trail, Ruckersville, VA.
100 Fifth Street SE, Charlottesville, VA.
1265 Seminole Trail, Charlottesville, VA.

For more information about the program, visit or call Jeanne McCusker at the local office of Home Instead Senior Care at 434-979-4663.

Home Instead Senior Care® of Charlottesville is part of the Home Instead Senior Care network, the world's largest provider of non-medical in-home care services for seniors, with more than 900 independently owned and operated franchises throughout the country. The Charlottesville location serves the areas of Albemarle, Nelson, Fluvanna, Louisa and Greene Counties. The Home Instead Senior Care network provides basic support services – activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. At Home Instead Senior Care, we provide superior quality service that enhances the lives of seniors in the Charlottesville area.