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Home Instead Senior Care
Skokie-Evanston / North Shore, Park Ridge / NW Side, Chicago

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HomeInstead.com > Evanston and Skokie and North Shore

Privacy Policy

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Last Updated March 18, 2013.

We at Home Instead, Inc. ("Home Instead" or "we" or "us" or "our") appreciate your interest in this web site (the "Site"). Your privacy is important and we and are committed to protecting the personally identifiable information ("Personal Information") that you disclose to us. We want you to understand our practices with respect how we gather and use the information we collect from visitors to the Site. This Privacy Policy covers our collection, use and disclosure of information we collect through our website www.homeinstead.com and our service platform named "ACES" (Advancing Care through Enhanced Software) ("ACES" or the "Platform"). The use of information collected through our service shall be limited to the purpose of providing the service for which the user has engaged Home Instead, Inc.

This Privacy Policy is subject to change. If we make any material changes we will notify you by email (sent to the e-mail address specified by you) or by means of a notice on this Site prior to the change becoming effective. We encourage you to review this Privacy Policy periodically and to make note of the date of the most recent revision. If you disagree with the manner in which we intend to use the Personal Information you provide to us, you may opt out of these uses by following the instructions below. By using our Site and/or Platform, you agree to the terms of the Privacy Policy in effect, at that time.

Home Instead, Inc. has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's Program Requirements and the TRUSTed Cloud Program Requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at 13323 California Street, Omaha, NE 68154, info@homeinstead.com, or 1.888.484.5759. If you are not satisfied with our response you can contact TRUSTe here.

The TRUSTe program covers our collection, use and disclosure of information we collect through our website, www.homeinstead.com and our Platform. The use of information collected through our service shall be limited to the purpose of providing the service for which the user has engaged Home Instead, Inc.

Home Instead, Inc. complies with the U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Home Instead, Inc. has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Home Instead, Inc.’s certification, please visit http://www.export.gov/safeharbor/.


Information We Collect

We collect both Personal Information and non-personally identifiable information through this Site and our Platform in order to help us to learn more about how our visitors use this Site, to measure areas of interest, to provide our users with important information on our network and our services, and to enhance our Franchisees’ and Master Franchisees’ services. Collection of information allows us to build features and functionality that will enhance your experience. You are not obligated to provide us with Personal Information in order to use the Site. However, we do require that you register and provide certain Personal Information in order to send us inquiries, to access certain restricted pages of our Site, to receive confidential information about our network and how to become a independently owned and individually operated franchise (each a "Franchise") or master franchisee (each a "Master Franchisee"), and to receive newsletters and other special offers. We collect non-personally identifiable information through the use of General Tracking Information and Click Path Tracking (cookie technology) described below.


Collection of Non-Personally Identifiable Information

1.) General Tracking Information
We keep track of the pages visited by each user. Our web server automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve our Site by making it more responsive to the needs and preferences of our users. This information does not identify you personally.

2.) Click Path Tracking
"Cookies" are pieces of information that are placed on an individual's computer hard drive to enable the individual to more easily communicate and interact with our website. Using cookie technology, we track your click path through our Site. Though this information does not identify you personally, we may use it to help customize your visit to our Site. We may also use cookies to record how many times a user has visited our Site and what pages the user has accessed. You may, however, disallow receiving cookies at any time through your web browser. It is not our intention to use cookies to retrieve information that is unrelated to our Site or your interaction with our Site. Our partners, affiliates, tracking utility company and service providers use both session ID and persistent cookies to make it easier for you to navigate our site.. The use of cookies by our partners, affiliates, tracking utility company, and service providers is not covered by our privacy policy. We do not have access or control over these cookies.

Our third party partners employ clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help them better manage content on our site. We tie the information gathered to our Customers’ or Users’ personally identifiable information.

3.) Collection of Personal Information
If you choose to register on our Site, you will be asked to provide Personal Information which may include your name, mailing address, e-mail address, and phone number. We do not actively share Personal Information gathered from our Web servers. When you register, we will place your name in our mailing list and will send you an e-mail to the address you have provided to confirm your registration on our Site.

4.) What we do with the Personal Information We Collect
We require Personal Information from you in order to learn more about how you use the Site; to measure areas of interest in our network and the services we provide; to understand the needs of our customers; to provide you with better service; and to help us with internal record keeping. If you register, your registration information may be used by Home Instead and our Franchisees and Master Franchisees for internal research purposes and may be compiled as part of our internal database system. In addition, we may send correspondence to the e-mail and/or street address you provide to us when registering on our Site. This correspondence may include newsletters, promotional offers, information on new features and services we provide, Site updates, responses to your e-mails, comments and opinions, and may also be used as a means of providing technical support. In certain instances you will have an opportunity to limit these uses at the time your Personal Information is collected. You also may limit the correspondence by following the instructions in the "Opt-Out" Section below.

5.) Sharing of Personal Information
We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties. We will not provide or sell any Personal Information to marketing research or bulk advertising sales companies. We will share your Personal Information with our Franchisees and Master Franchisees who are bound to protect such information from disclosure or misuse. We may share your Personal Information with third-party business partners who offer services in conjunction with those of Home Instead and who we believe may provide offers that may be of interest to you. As described above, you may limit this sharing by following the instructions in the "Opt-Out" Section below. We may also disclose Personal Information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may have breached our Terms of Use, or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other website users, or anyone else who could be harmed by such activities. We reserve the right to disclose your Personal Information to law-enforcement personnel and agencies when requested to do so or as required by law such as to comply with a subpoena . In any of these situations, registered users will be notified by e-mail of our intent to disclose information.

We may also provide your personal information to companies that provide services to help us with our business activities such as offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.


Links to Third Party Websites

Occasionally we may include on our Site a hyperlink (a "Link") or a banner advertisement ("Banner Ad") containing a Link which allows you to connect to the home page of third party website ("Third Party Site"), the website of a Franchisee ("Franchisee Site") or the website of a Master Franchisee ("Master Franchisee Site"). Home Instead provides these Links to you as a convenient method of accessing information that may be useful or of interest to you. This Privacy Policy and the practices that we follow under this Privacy Policy do not apply to Third Party Sites, Franchisee Sites or Master Franchisee Sites that are operated independently from Home Instead. We are not responsible for the content, accuracy, or opinions expressed on any Franchisee Site, Master Franchisee Site or Third Party Site or for the privacy practices of our Franchisees, Master Franchisees or any third party. We will not, and are under no obligation to, investigate, monitor or check the Franchisee Sites, Master Franchisee Sites or Third Party Sites for accuracy or completeness, or for any obscene, scandalous, inflammatory, pornographic, indecent, profane, defamatory or unlawful content or materials. Inclusion of any Link or Banner Ad to a Third Party Site, or Franchisee Site or Master Franchisee Site that is placed on our Site does not imply approval or endorsement of the Third Party Site, Franchisee Site or Master Franchisee Site. You understand and agree that by clicking on a Link to a Third Party Site, Franchisee Site, or Master Franchisee Site you have left this Site, and the Home Instead Privacy Policy stated on this Site is no longer in effect.

Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.


Security

We are committed to ensuring that your Personal Information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We have recently rebuilt our hardware/software/security infrastructure as well as our internal standards for this Site to meet current industry standards and technology. In addition, we will be using standard Secure Sockets Layer (SSL) certificates to secure all pages used for inputting user Personal Information. However, due to the open communication nature of the Internet, we cannot guarantee that communications between us will be free from unauthorized access by third parties.


Opt-Out

You may choose to have your name taken off of our registration list, cease receiving correspondence or newsletters from us; or you can update or delete the Personal Information that you have provided to us, via one of the following methods:

  • Using the opt-out option in e-mails you receive from us;
  • Sending us an e-mail at:info@homeinstead.com;
  • Writing to us at: Home Instead , Inc., 13323 California Street, Omaha, NE 68154; or
  • Calling us toll free at: 1.888.484.5759

We will respond to your request to access within 30 days. You understand that by terminating your registration that you will no longer have access to certain secured pages of our Site

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


Email-A-Friend

If you choose to use our referral service to email a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Home Instead, Inc. stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at info@homeinstead.com; 13323 California Street, Omaha, NE 68154; or 1.888.484.5759 to request that we remove this information from our database.


Disclaimer

The data contained in our Site is for informational purposes only and is not represented to be error free. Home Instead attempts to ensure that the data provided or otherwise displayed on our Site is accurate. However, the Site and its contents are provided on an "as is, as available" basis. Use of the Site and its contents is at your sole risk. Home Instead does not warrant that any functions of the Site will be uninterrupted or error-free, that defects will be corrected, or that the Site will be free from viruses or other harmful components. Home Instead makes no warranties, either express or implied, concerning the content of such site, including the accuracy, completeness, reliability or suitability of such site.


Guidelines for Children

We do not specifically collect information about children nor market our products or services to children. We have no reason to believe that this Site will attract children, or that children will access this Site or provide Personal Information.


Termination of Use

You agree that we may, in our sole discretion, terminate or suspend your access to all or any part of the Site with or without notice and for any reason. Any suspected fraudulent, abusive or illegal activity may be grounds for terminating our relationship, and if we believe that you have committed such acts, we may report you to appropriate law enforcement authorities.


Information Related to Data Collected through the Platform

Home Instead, Inc. collects information in the Platform under the direction of its Franchisees and Master Franchisees, and has no direct relationship with the individuals whose personal data it processes.


Choice

We collect information for our Franchisees and Master Franchisees. If you are a customer or employee of one of our Franchisees or Master Franchisees and would no longer like to be contacted by one of our Franchisees or Master Franchisees that use our service, please contact the Franchisee or Master Franchisee that you interact with directly.


Service Provider, Sub-Processors/Onward Transfer

Home Instead, Inc. may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice, the franchise agreements with our Franchisees and the master franchise agreements with our Master Franchisees.


Access to Data Controlled by our Franchisees and Master Franchisees

Home Instead, Inc. has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to Home Instead, Inc.’s Franchisee and/or Master Franchisee, as applicable (the data controller). If the Franchisee or Master Franchisee requests Home Instead, Inc. to remove the data, we will respond to their request within 30 business days.


Data Retention

Home Instead, Inc. will retain personal data we process on behalf of our Franchisees and Master Franchisees for as long as needed to provide services to our Franchisees and Master Franchisees. Home Instead, Inc. will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Contact Information

If you have any questions about this Privacy Statement, the practices of this site, or your dealings with this Site, please contact:
Home Instead, Inc.
13323 California Street
Omaha, NE 68154