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Home Instead Senior Care
Pismo Beach/San Luis Obispo

We were determined to give back to [our mother] in the same way we were cared for. That has been made possible by the caring and competent care we all receive from Home Instead CAREGivers. They are well informed about Alzheimer's Disease, and...let her do what she can for herself with dignity, but are there to silently step in and help when she needs a little direction. 

— Elizabeth

Call us today at 805-773-3744

Our History

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Adult daughter looks on as her senior mother and caregiver share stories in the kitchen.
See More about Our Clients and CAREGivers. Hear firsthand about in-home elder care. View more videos

Home Instead Senior Care Began from Personal Experience

Paul and Lori Hogan founded Home Instead, Inc. and began serving seniors in Omaha, Nebraska, as Home Instead Senior Care in 1994. It was Paul Hogan's own family experience caring for his grandmother that made him realize the need for non-medical home care and elder companionship services to help seniors live independently at home.

The owner of the San Luis Obispo County Home Instead Senior Care also began from personal experience. Tiffany, at the age of 13, helped her grandmother care for a disabled cousin. She was able to learn about different challenges of disabled young adults as well as some of the challenges that were posed to aging grandparents. Tiffany began working as a CAREGiver for Home Instead Senior Care in 2001. She has also held the positions of administrative assistant, bookkeeper, general manager, office manager. Tiffany has first hand knowledge of being a family caregiver as well welcomes phone calls from current family caregivers who are seeking community resources, training, or respite care.  

Fulfilling a Growing Need as Our Population Ages

In June 1995, the company began franchising. By 1998, Home Instead Senior Care had grown to 99 offices and was recognized by Entrepreneur magazine as one of the 100 fastest growing franchise companies in the United States. In 2000, Home Instead Senior Care began international development with the opening of an international partner relationship in Osaka, Japan with Duskin Corporation.

Locally, we opened in San Luis obispo county in June of 2001. Our first office was on grand avenue in Grover Beach. We quickly outgrew that office location and found an office in Pismo Beach that was perfect for us.  

Offering In-Home Care Worldwide

Today, the Home Instead Senior Care franchise network is the world's trusted source of companionship, Alzheimer's and home care for seniors, with more than 900 franchises in the United States, Canada, Japan, Portugal, Australia, Ireland, the United Kingdom, New Zealand, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Puerto Rico and Northern Italy. The network employs nearly 65,000 trained CAREGiversSM who provide millions of hours of elder care services annually.

One of the benefits of having over 800 Home Instead offices worldwide is that we are able to provide continuous care for clients with more than one home. Some of our clients come to Pismo Beach just for the summer and can have the same level of high quality care while they are here and know that the care will continue when they go back home.

Philanthropic Endeavors

In 2003, the Hogans established The Home Instead Senior Care Foundation as a means to further enhance the lives of older adults. The Foundation's focus and objective is to provide financial assistance to non-profit organizations specializing in projects and programming that improve the quality of life for seniors. To learn more, visit The Home Instead Senior Care Foundation website.

Outstanding Achievements

In 2007, Paul Hogan was recognized as the International Franchise Association's Entrepreneur of the Year. This most prestigious honor has been bestowed on past recipients including J. Willard Marriott of Marriott Corp., Frederick A. DeLuca, CFE of Subway Restaurants, and Russell Umphenour of RTM Restaurant Group.

The American Society on Aging also recognized Home Instead, Inc. as the Small Business of the Year in 2003 for it's exclusive CAREGiver training program designed by the world-renowned experts of The George G. Glenner Alzheimer's Family Center.

Home Instead Senior Care of San Luis Obispo was given the following awards:

2006  Hero Award from LifeSteps foundation, for bringing a season of holiday cheer and needed gifts to the elderly and disabled clients of the Linkages program

2007 Hero Award from LifeSteps foundation, for bringing a season of holiday cheer and needed gifts to the elderly and disabled clients of the Linkages program

2008 3rd place corporate fundraiser, Memory Walk

2008 Hero Award from LifeSteps foundation, for bringing a season of holiday cheer and needed gifts to the elderly and disabled clients of the Linkages program

2010 Service above self award from the Grover Beach Rotary club

In-Home Services iconLearn more about our senior home care services.