Possible Story Ideas
The owners of Home Instead Senior Care and their staff are expert sources on a range of eldercare topics. Below are a just a few of the many unique story ideas that we can help you develop.
BUSINESS NEWS
Seniors Head Back to Work in Record Numbers
Never before have more seniors over the age of sixty five been in the workplace. No one knows this better than Home Instead Senior Care, a company that actively recruits senior employees. Business owners Les and Roberta Farnum welcome an interview on the value of senior employees, as well as seniors who have returned to work.
Productivity Suffers in the Workplace when Employees are Caregivers
Business is impacted by baby boomers faced with caring for their children and elderly parents. Many report needing to miss time from work, cutting back from full-time to part-time employment and choosing early retirement. Employers are losing employees during their most productive years. The business financial costs are staggering.
ELDERCARE TRENDS
Following in Their Children's Footsteps
Many elderly parents are picking up roots and moving cross country to be near their adult children. Take Frances Applegate, for example. At age 90, Frances moved to Cleveland, Ohio, from Florida to be near her 60-year-old daughter. Frances is not alone. This is a new reality for many seniors.
WOMEN'S INTEREST
Long Distance Caregiving
Almost one in five family caregivers live more than one hour away from their elderly family member. This can mean frequent trips, resulting in time away from home, work and family. An informative article could focus on the many resources available for the thousands of adult children - mostly women - who find themselves in this position.
Help Exists for the Sandwich Generation
Home Instead Senior Care provides needed relief for the stressed family with intergenerational responsibilities. Companionship, running errands, light housekeeping and keeping medical appointments are just a few of the service offerings.
When to Advocate for the Elderly
Take note of failing hygiene, losing weight, expired food, unsafe home conditions, and unscrupulous people visiting home. These are some of the warning signs for children and family of elderly to intervene.
CONSUMER INTEREST
Home Care Services To Go
A growing trend is for seniors to hire their own private caregivers to provide companionship and non-medical services for them in single family dwellings, at nursing homes, assisted living facilities and long-term care facilities. Home Instead Senior Care projects that its CAREGivers will provide more than 1.7 million hours of service in facilities during 2006. We can help you tell this story through the eyes of seniors and caregivers.
Avoid Senior Scams
Many scams target the elderly. What to look for - unusually high bills, suspicious work underway on home, etc., how a Home Instead Senior Care CAREGiver can keep an activity log, watch out for unusual activity, and keep the family informed when out of the ordinary situations arise.
Long Term Care Insurance
Non-medical care is rarely covered under traditional medical plans. Consider long term care insurance for your future needs as a senior citizen. Several Home Instead Senior Care clients in need would not be able to use these vital services without insurance.
LOCAL/MECKLENBURG COUNTY
Local Resources for Family Caregivers
It is estimated that more than 141,000 adults in Mecklenburg County are family caregivers, and with the senior population expected to increase dramatically in the next 20 years, the impact of caregiving on our local community will be significant. Discuss the many resources for family caregivers and how local families - and seniors - can prepare ahead for appropriate care.
For development of a story angle, please contact:
Roberta Farnum
2151 Hawkins Street, Suite 201
Charlotte, NC 28203
704-344-0801 or 704-507-9109
roberta@homeinsteadcharlotte.com
