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Home Instead Senior Care
Hearthside, Inc. - Serving the Greater Worcester County and MetroWest areas

We were determined to give back to [our mother] in the same way we were cared for. That has been made possible by the caring and competent care we all receive from Home Instead CAREGivers. They are well informed about Alzheimer's Disease, and...let her do what she can for herself with dignity, but are there to silently step in and help when she needs a little direction. 

— Elizabeth

Call us today at 508-393-8338 Also at hearthside-homeinstead.com

Our History

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Adult daughter looks on as her senior mother and caregiver share stories in the kitchen.
See More about Our Clients and CAREGivers. Hear firsthand about in-home elder care. View more videos

How Home Instead Senior Care Began in Greater Worcester County and MetroWest

The Northborough Office of Home Instead opened their doors on March 1, 1997. This was the first Home Instead in New Engand and the 51st Franchise in North America. This office provides service coverage to Greater Worcester County.

A year later, in 1998, the Bender's opened a second office operating out of Natick. This office provides service coverage for the MetroWest area. Now with a staff of approximately 200 CAREGivers and having provided services for over 1,000 Clients, the Benders have remained in the forefront of Home Care in Massachusetts. They have worked with state representatives to both legislate and create quality standards for this industry.

Although Home Instead Senior Care is a "non-medical" agency, the Northborough owners came into this business with years of medical backgrounds. Bruce Bender is a physician and Laurie Bender a Psychiatric Clinical Nurse Specialist.

Home Instead Senior Care Began from Personal Experience

Paul and Lori Hogan founded Home Instead, Inc. and began serving seniors in Omaha, Nebraska, as Home Instead Senior Care in 1994. It was Paul Hogan's own family experience caring for his grandmother that made him realize the need for non-medical home care and elder companionship services to help seniors live independently at home.

Fulfilling a Growing Need as Our Population Ages

In June 1995, the company began franchising. By 1998, Home Instead Senior Care had grown to 99 offices and was recognized by Entrepreneur magazine as one of the 100 fastest growing franchise companies in the United States. In 2000, Home Instead Senior Care began international development with the opening of an international partner relationship in Osaka, Japan with Duskin Corporation.

Offering In-Home Care Worldwide

Today, the Home Instead Senior Care franchise network is the world's trusted source of companionship, Alzheimer's and home care for seniors, with more than 900 franchises in the United States, Canada, Japan, Portugal, Australia, Ireland, the United Kingdom, New Zealand, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Puerto Rico and Northern Italy. The network employs nearly 65,000 trained CAREGiversSM who provide millions of hours of elder care services annually.

Philanthropic Endeavors

In 2003, the Hogans established The Home Instead Senior Care Foundation as a means to further enhance the lives of older adults. The Foundation's focus and objective is to provide financial assistance to non-profit organizations specializing in projects and programming that improve the quality of life for seniors. To learn more, visit The Home Instead Senior Care Foundation website.

Outstanding Achievements

The American Society on Aging recognized Home Instead, Inc. as the Small Business of the Year in 2003 for it's exclusive CAREGiver training program designed by the world-renowned experts of The George G. Glenner Alzheimer's Family Center.

Northborough/Natick Office Achievements Include:

  • Certificate of Appreciation from the Massachusetts Veterans, Inc.
  • Certificate of Recognition from the Massachusetts State Senate office of Senator Harriette Chandler
  • Addreditaion by the Home Care Alliance of Massachusetts 
  • Paul Harris Award from the Northborough Rotary for local, national and international support
  • Recognition by our local State's Aging Services Access Point (ASAP) as the single most outstanding provider of services for 2009
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    In-Home Services iconLearn more about our senior home care services.