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Seniors' Economic Struggles Continue This Holiday; Santa Program Provides Assistance

With Home Instead Senior Care of Tuscon, you can help brighten the life of a senior this holiday season.
Be a Santa to a Senior this holiday season.

Be a Santa to a Senior®, the popular campaign that has delivered 1.5 million gifts to needy seniors throughout North America during the past seven years, again is helping older adults cope in tough economic times.

The area office of the Home Instead Senior Care® network, the world's largest provider of non-medical in-home care and companionship services for older adults, has partnered with Love Thy Neighbor Ministries, K-Mart, the Rural-Metro Fire Department and Zachary's Pizza to provide gifts and companionship to seniors who otherwise might not receive either this holiday season.

"Many older adults continue to struggle in a down economy, particularly those who live alone with no family nearby to help provide resources," said Scott Ehrsam, owner of the Home Instead Senior Care office serving the greater Tucson area. Seniors have faced a trying year amid the threat of Social Security payment delays as part of the debt-ceiling debate. What's more, seniors have lost almost one-third (32 percent) of their buying power since 2000, according to the Annual Survey of Senior Costs from The Senior Citizens League (TSCL).

That's where Be a Santa to a Senior can help. Before the holiday season, the participating local nonprofit organizations will identify needy and isolated seniors and provide those names to the local Home Instead Senior Care office. Christmas trees, which will go up in K-Mart located at 7055 E. Broadway Blvd, Zachary's Pizza at 1028 E. 6th St., Calvary Christian Fellowship of Tucson located at 3850 N. Commerce Drive, Rural-Metro Fire Department at 490 W Magee and the Home Instead Senior Care Office located at 3208 N. Tucson Blvd on Monday Nov. 21 through Dec. 19, will feature ornaments with the first names only of the seniors and their gift requests.

Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to the store, along with the ornament attached. "We hope holiday shoppers will open their hearts to those seniors who have given so much to make our community a better place," Ehrsam said.

For more information about the program, visit

Editor's Note: For more information, or to arrange photos, Tormay Newman at 520-770-9943.

Home Instead Senior Care® of Tucson, AZ is part of the Home Instead Senior Care network, the world's largest provider of non-medical in-home care services for seniors, with more than 900 independently owned and operated franchises throughout the country. The Tucson location serves the Greater Tucson area. The Home Instead Senior Care network provides basic support services – activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. At Home Instead Senior Care, we provide superior quality service that enhances the lives of seniors in the Metro Tucson and surrounding communities.